TSN Starts Year With Surge of New Clients.

HATBORO, Pa., March 23 /PRNewswire/ -- The Sports Network (TSN), has announced that the first quarter of 2010 has begun with a significant number of new clients added to its roster on both a domestic and international basis.  While financial figures on the value of this surge in business were not released the growth was referred to as "substantial" and attributable to a number of factors.

"While we see an ongoing increase in business throughout any given year," stated Ken Zajac, Director of Sales for TSN, "the first quarter of this year saw a decided change in the expected, on all levels.  Candidly, that is due to a number of factors…increased coverage on all levels including, but not limited to, soccer world-wide, World Cup, Olympics, cricket, our gamecasts, more statistical information, wider editorial coverage and a host of additional content items.

"Additionally," he added, "there are the competitive advantages that do set us apart, items such as budget conscious pricing, lack of incremental costs for added features, accommodation and support on a 24/7/365 basis, technology that is the standard for the industry, coupled with providing a client with both our wire service feed and branded product at one cost.  That includes allowing usage for mobile ventures without increased fees for doing so.  It is a matter of responsiveness to needs on a broader plane, an approach that has set us apart for years and continues to do so."

A TSN spokesperson added that their alliance with the NHL, and the ability to provide more professional hockey content in a real time format than anyone else anywhere, has added to the development of a client base in Canada that has grown exponentially, and continues to do so.

"Our industry," concluded Mr. Zajac, "is one where there are, perhaps, one…maybe two, other organizations with whom we are competitive and the bottom line is not always pricing, although that does play a major role in making a decision.  It is not the end-all be-all.  It is a factor. Pricing and acceptance of it without the sought after value and results quickly fades.  The rest are housed comfortably, or uncomfortably, in content, attitude, relational values, building an alliance and partnership together and being open to elasticity in a thought process that others do not embrace."

The spokesperson for TSN also indicated that early projections are that the second quarter of 2010 will exceed last year's and, as it stands now, that which occurred during the first.

About The Sports Network

The Sports Network, North America's foremost international real-time sports wire service, furnishes a plethora of content on a 24/7 basis utilizing state-of-the-art technology that sets the tone and standard for the entire industry. For more information please visit www.sportsnetwork.com. Contact:

Ken Zajac @ 1-215-441-8444 or e-mail [email protected]

SOURCE The Sports Network

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