Truvia® Brand Adds Inspirational Phrases To Each Packet To Spread Even More Sweetness

MINNEAPOLIS, Oct. 10, 2018 /PRNewswire/ -- The Truvia® brand is adding more sweetness to your day – one packet at a time. Truvia Natural Sweetener, a zero-calorie natural sweetener from the stevia leaf, is unveiling a series of sweet and uplifting sayings on each packet.

"Americans use more than one billion packets of Truvia sweetener each year," said Brian Nau, global Truvia brand leader. "We added 66 unique, inspirational sayings to Truvia packets to create one billion moments of joy."

To explore how these positive phrases can inspire consumers, the Truvia brand is partnering with Upworthy.com and Vanessa Hill, the host of PBS's BrainCraft, a popular series exploring psychology, neuroscience and human behavior, to define and celebrate different sweet personality types: Purely Sweet, Reciprocally Sweet, Tactfully Sweet and Graciously Sweet.

"Being sweet pays off mentally and emotionally," said Vanessa Hill. "When we perform altruistic acts, we often get a boost of happiness — or oxytocin as scientists might call it —and the better we feel in both mind and body. Being sweet to others not only spreads good in the world, it also makes you feel better."

Truvia sweetener invites everyone to uncover their sweet personality by taking the interactive quiz on the Truvia Natural Sweetener hub on Upworthy.com. To learn more about each sweet personality, the page also features articles and videos exploring the four sweet personality types and those who exhibit them.  

You can find the new sweet phrases in 30-, 40-, 80-, 140- and 240-count boxes of Truvia Natural Sweetener Packets at select retailers nationwide. For more information, visit www.Truvia.com.

About the Truvia^® Business
Sweetness is meant to be enjoyed. That's why the Truvia^® brand created a family of zero- and reduced-calorie sweeteners that reduce sugar and calories, not sweetness. Truvia^® Natural Sweetener, naturally sweetened with the best tasting parts of the stevia leaf, is No. 1 in its category of zero-calorie natural sweeteners in the U.S. and is also available to consumers in Europe and Canada. Truvia^® stevia leaf extract is also a versatile sweetening ingredient used to reduce calories and sugar in foods and beverages. For more information about our ingredients, visit Truvia.com/FAQ.

SOURCE Truvia

Related Links

http://www.Truvia.com

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