TRUSTe and Nymity Announce Strategic Alliance

BALTIMORE, MD, Sept. 30 /PRNewswire/ - Today, at the IAPP Privacy Academy, Nymity, the producer of the world's leading compliance knowledgebase and alerting service for privacy and data protection (PrivaWorks), announced a strategic alliance with TRUSTe, provider of the world's leading online privacy trustmark. Thousands of companies rely on TRUSTe's leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements.

The strategic alliance includes Nymity being selected as the content provider for "The Privacy Pulse," a monthly newsletter produced for TRUSTe customers. This content partnership will help TRUSTe customers stay informed of key developments for privacy compliance.

"Nymity has the unique ability to isolate the top developments in privacy relevant to TRUSTe customers," said Fran Maier, President of TRUSTe. "Using Nymity's online compliance knowledgebase, PrivaWorks, statistics are pulled from over 1000 privacy professionals. This empirical data allows us to know what is most relevant to share with our customers." Terry McQuay, Nymity's President stated: "It is important to keep our findings relevant to TRUSTe customers and we did that by focusing on legal developments that impact such areas as behavioral advertising, e-commerce, e-mail marketing, mobile marketing and privacy notice."

The "The Privacy Pulse" will be delivered monthly at no cost to all TRUSTe customers as a part of membership.

About Nymity

Nymity produces the world's leading compliance knowledgebase and alerting service for privacy and data protection. Hundreds of organizations around the world use the controls-based checklists that are produced daily by Nymity's dedicated in-house research team consisting of privacy lawyers and former Chief Privacy Officers. The daily alerting service includes controls-based checklists for new laws, codes, case law, regulators' actions, best-practices, legal opinions and regulators' guidelines. The knowledgebase provides the comprehensive history of all reference material produced, plus additional compliance resources. Whether complying with privacy and data protection laws in your region, country, or globally, Nymity offers the premier compliance support solution available anywhere in the world.

About TRUSTe

Thousands of companies rely on TRUSTe's leading privacy trustmark to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal they can "Click with Confidence" because the certified website is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty websites including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp. TRUSTe also certifies many of the top advertising and technology service providers for websites. For additional information on TRUSTe and its services, please visit http://www.truste.com.

SOURCE Nymity Inc.