TruMoo® Launches Limited Edition Halloween-Themed Milks Nationwide

DALLAS, Sept. 24, 2013 /PRNewswire/ -- This Halloween, satisfy your sweet tooth with a delicious and nutritious treat – TruMoo. In celebration of the holiday and for a limited time only, TruMoo vanilla and chocolate milks are getting a monster makeover. Starting today and for a limited time, Lowfat Vanilla TruMoo will be tinted bright orange, which is sure to make even the crankiest ghosts rise from the grave. And if that's not spooky enough, TruMoo Lowfat Vanilla and Chocolate flavor varieties will feature chillingly creative, Halloween-inspired labels.

TruMoo Limited Edition Halloween milks can be enjoyed on their own, or used to brew up a cauldron of diabolically delicious drinks sure to be a hit at any Halloween bash. Serve up a Spooky Smoothie by blending TruMoo Limited Edition Vanilla Milk, with low-fat vanilla Greek yogurt and ice cubes. Or mix up a Monster Mash Mudslide by combining TruMoo Limited Edition Chocolate Milk with chocolate wafer cookies, topped with a dollop of whipped cream to resemble a ghost.

"With the success of last Halloween's limited edition release in the northeast, we thought all ghosts and goblins across America should get to enjoy Halloween-inspired TruMoo this year," said Greg Schwarz, Vice President of Marketing, Dean Foods. "With these delicious TruMoo flavors, this Halloween, mom can be assured her kids will enjoy something delicious but also nutritious."

TruMoo, the nation's leading ready-to-serve flavored milks, is made with fresh white milk, sourced from local dairies, and contains no high fructose corn syrup. Similar to regular milk, TruMoo provides eight essential nutrients: calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium.

TruMoo Halloween Limited Edition Vanilla and Chocolate milks can be found in the dairy section at major retailers nationwide now and throughout the month of October 2013. Regular TruMoo chocolate, vanilla and strawberry milk varieties are available year round in gallon, half gallon, quart and single serve (10-, 12-, 14- and 16-ounce) bottles.

To find TruMoo Limited Edition milks at a retailer near you, for Halloween-inspired drink recipes and for more information about TruMoo, visit www.TruMoo.com, www.Facebook.com/TruMooMilk and www.Twitter.com/TruMooMilk.

Hi-res images of Halloween-inspired recipes available upon request.

ABOUT DEAN FOODS

Dean Foods® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Garelick Farms®, LAND O LAKES® milk and cultured products*, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, Pet®, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Nearly 19,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

*The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license.

Contact: Maya Zisbrod
[email protected]
(212) 679-6600

Image with caption: "TruMoo(R) Launches Limited Edition Halloween-Themed Milks Nationwide." Image available at: http://photos.prnewswire.com/prnh/20130924/MM84820-a

Image with caption: "TruMoo(R) Launches Limited Edition Halloween-Themed Milks Nationwide." Image available at: http://photos.prnewswire.com/prnh/20130924/MM84820-b

SOURCE Dean Foods Company