True Volume Lash Extensions in Half the Time

Deka Lash Revolutionizes the Lash Industry (Again)

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Oct 13, 2017, 08:45 ET

PITTSBURGH, Oct. 13, 2017 /PRNewswire/ -- Deka Lash, one of the most innovative eyelash extension concepts, is revolutionizing the eyelash extension market with the launch of their new True Volume™ service. True Volume™ (real 3D volume also known as Russian volume) can be applied in about an hour with a significant cost savings over traditional volume applications.

An advanced image of Deka Lash True Volume Lashes from their upcoming 2018 Branding Campaign

"We've accomplished what many concepts have been trying to achieve for years," says Michael Blair, CEO. "True Volume™ changes everything about the volume lash industry." True Volume™, a product and process together, allows for the application of real traditional volume in a shorter amount of time at a lower cost to the consumer. True Volume™ lashes are not machine made like other solutions marketed as volume like Tab Lashes, Cluster Lashes, or Pre-made Lightweight Fans, which can damage natural lashes if attached to multiple lashes at the same time. True Volume™ fans are handmade and applied to individual lashes, which is safer for the health of the lash line. "Our entire team has dedicated themselves to producing a product that is not only an industry first, but changes the game completely," continues Michael. "I am extremely proud of our team and what they've done for Deka Lash and the entire eyelash extension industry."

"We have tested, developed and refined our volume lashes and application process to allow lash artists to apply beautiful volume lashes quickly while still allowing for a level of customization for the client," stated Jennifer Blair, founder of Deka Lash. "True Volume™ provides the lush, full, dramatic volume they crave." True Volume™ allows for a level of customization that pre-made fans do not. Handmade 3D fans are customized to the client's natural lashes and curl producing a more consistent and desired result. True Volume™ also affords clients the option to add volume to a classic lash service for a unique hybrid look."

"The competition to solve this problem has been intense," says Director of Brand Strategy and Marketing Greg Forsythe. "For us, it was never about being first, it was about doing it right and creating the best volume lash product we could." Traditionally, applying volume lashes requires many hours of service and training to master. True Volume™ allows a lash artist to master volume applications in the same amount of time it takes them to master classic lashes. "Jennifer developed the weight, curls, and lengths of our True Volume™ lash extensions to her own specifications," Greg continues. "I have seen the result applied and it's stunning." Deka Lash will officially launch True Volume nationwide on October 22nd.

Deka Lash provides semi-permanent eyelash extensions featuring a unique in-studio experience, online booking and extended hours including weekend appointments. Highly trained staff of licensed estheticians take their time to ensure quality applications, allowing customers to feel relaxed, not rushed. Deka Lash also offers a proprietary product line with products designed to improve the health and growth of natural lashes.

About Deka Lash
The business was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes. Deka Lash Studios apply semi-permanent custom eyelash extensions to the client's' own lashes, providing a variety of looks, styles, and eyelash cosmetics. The company began franchising in 2016 and has awarded 100 franchise licenses in 16 states.

For additional information, visit dekalash.com.

Contact:
Director of Brand Strategy and Marketing
Greg Forsythe
(412) 419-7766
[email protected]

SOURCE Deka Lash