True Value Kicks off 'Design SOS: Friends to the Rescue!' Contest

CHICAGO, Sept. 7 /PRNewswire/ -- Everyone has that one design-challenged friend who can't seem to part with their retro wood paneling, dated floral wallpaper or sea foam green carpet. But friends shouldn't let friends live with disastrous design – so it's time for do-it-yourselfers across the country to come together and stage a design intervention. To help make DIY dreams come true, True Value is hosting the "Design SOS: Friends to the Rescue" contest and asking Americans why their friend (or even their own abode) needs a design update!

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"We see quite a few design dilemmas across our community of home-improvement bloggers and sometimes even within our own friends' homes," said Aaron Olson, co-founder of the Houseblogs.net blog network. "We're thrilled to partner with True Value to promote this contest and help DIYers, and their friends, turn their home improvement mess into a success."

From September 2 to October 7, concerned DIYers who want to break free from dated décor, home improvement hang-ups or DIY distress can visit StartRightStartHere.com to submit a short entry and brief video or photos that show why a friend – or even themselves – needs a design intervention.

Beginning October 22, America will vote for the most disastrous design from among the top 10 finalists. The entry with the most votes will be announced in mid-November. The winning entry and the person who nominated it each will each win $2,500 to use at a local True Value store to complete their overdue updates and an in-person project consultation with a knowledgeable True Value "Master of All Things Hardwarian" who can provide practical DIY advice.

Visit StartRightStartHere.com for more information including contest rules and regulations. There you can explore the site's interactive "Idea House," filled with step-by-step project ideas for beginners and advanced DIYers, shopping lists and helpful home improvement tips. Additionally, you can stop in any True Value store for expert advice, project know-how and the tools to get your weekend projects done right.  

About True Value

True Value Company, headquartered in Chicago, is one of the world's largest member-owned wholesale hardware cooperatives with sales of approximately $2 billion in annual revenue.  The cooperative includes approximately 6,000 independent retailer locations operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply.  Additional information on True Value Company and its retail identities is available at TrueValueCompany.com.

For more information or JPEG images, contact Jennifer Noncek at 312-240-3130 or [email protected].

SOURCE True Value

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