True Value Introduces EasyCare® PLATINUM Paint & Primer in One

Complete Coverage in One Simple Step Cuts Painting Time in Half

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Mar 10, 2011, 09:00 ET

CHICAGO, March 10, 2011 /PRNewswire/ -- True Value Company is saving busy do-it-yourselfers time and money by simplifying paint projects with new, EasyCare® PLATINUM Paint & Primer in One – the latest addition to the EasyCare® Paint line available exclusively from True Value Hardware.

EasyCare PLATINUM offers exceptional coverage with a smooth finish in just one step so paint jobs are hassle-free. Available in all the colors offered in the EasyCare line and Flat Enamel, Satin and Semi-Gloss finishes, EasyCare PLATINUM is mildew-resistant and backed by a lifetime warranty.

"As more and more people tackle home improvements on their own, we're constantly looking for ways to help them spend less time and money to get the job done right," said Anh Gibson, True Value brand manager. "New EasyCare PLATINUM is the perfect balance – it offers all of the benefits of a paint and primer in one and it cuts the time and resources required for do-it-yourself paint projects in half so they can focus on other projects."

In addition to simplifying paint projects, EasyCare PLATINUM is highly durable, making it the perfect selection for any room. Whether it's exposed to splatters in the kitchen or stains in a kids' playroom, EasyCare PLATINUM washes well and maintains its high-quality appearance over time.

Plus, thanks to new, interactive room customization tools on TrueValuePaint.com, selecting the right color palette is easy. DIYers can also visit their local True Value Hardware for expert advice from their Masters of all Things Hardwarian, or helpful store employees. The True Value paint staff of Certified Color Experts® offers tips on topics ranging from paint brush and color selection tips to application techniques.

EasyCare PLATINUM is available now at local participating stores in the paint department of True Value Hardware stores.

About True Value

True Value Company, headquartered in Chicago, is one of the world's largest member-owned wholesale hardware cooperatives with sales of approximately $2 billion in annual revenue. The cooperative includes approximately 6,000 independent retailer locations operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply. Additional information on True Value Company and its retail identities is available at TrueValueCompany.com.

For more information or images, contact Jennifer Noncek at 312-240-3130 or [email protected].

SOURCE True Value Company