True Influence™ Launches LeadPAC™ Cost-per-Click Advertising Platform

VIENNA, Va., Sept. 21, 2011 /PRNewswire/ -- True Influence, innovators of the "One-Click Lead," announced  today the commercial launch of LeadPAC, a behaviorally targeted, self-service email prospecting platform that allows online advertisers and marketers the ability to target the right message to the right person at the right time - with no risk. True Influence launched the beta version of LeadPAC in March 2011 and the platform has gained significant momentum ever since with impressive client adoption rates.

LeadPAC is based on a cost-per-click (CPC), pay-for-performance delivery model. There are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their pre-determined criteria.  With LeadPAC, marketers get the prospect's full contact information with one-click on the ad and can immediately add the prospect into their sales pipeline for follow-up.

"LeadPAC allows marketers to develop highly profitable ads by using a low-cost email lead generation solution to proactively contact their target markets," said Brian Giese, Chief Executive Officer of True Influence. "Instead of wasting money buying or renting lists for email marketing, with LeadPAC's pay-per-click platform, our customers only pay for the results that they want."

LeadPAC provides marketers with the following features and benefits:

• Access to more than 20 million B2B business contact records that can be segmented according to detailed demographic data.  
• Create a new email by using True Influence's easy email builder, or upload their own customized content.
• All leads are verified in advance to ensure that basic information such as email addresses and phone numbers are accurate.
• The capability to couple promotions and special offers with links to content that will appeal to their target audience.
• Marketers only pay for leads that demonstrate an interest in their message, according to criteria they established.
• Before launching a campaign, marketers decide how much they want to spend. True Influence's predictive-targeting technology delivers to the audience most likely to respond to their offer, based on demographic and behavioral data compiled over many interactions.

"We're delighted to launch LeadPAC and provide the most sophisticated technology in the online prospecting and lead generation space," said Giese. "With our commitment to providing 'quality over quantity,' True Influence has established a reputation as the most trusted, targeted and reliable lead generation partner in the industry."

Today's commercial launch of LeadPAC is the first in a series of announcements from True Influence that will be geared toward providing a new level of quality and innovation in the lead generation space. In the coming months, the company plans to announce new technology platforms, product feature upgrades and new product lines - all designed to give marketers the most technologically advanced self service prospecting tools available in the marketplace.

About True Influence
True Influence is the world's most accurate and fastest-growing online lead generation company, helping B2B decision makers and sales and marketing professionals to generate the right leads at the right time in the right volume. Founded in 2008, True Influence understands that effective sales and marketing efforts require the most in-depth and accurate prospect data combined with their proprietary Relevance Engine to generate the right leads at the right time in the right volume. The core product line overlays crowd-sourced, user-contributed contact information with proprietary prospecting technology and lead verification process to produce an entirely unique and highly effective lead flow supply. With a 100% replacement guarantee and continual data scrubbing, True Influence is the leading source of accurate, crowd-sourced and risk-free business leads. For more information, visit www.trueinfluence.com.

Media Contact:
Matt Rizzetta
North 6th Agency
212-334-9753
[email protected]

SOURCE True Influence