True Food Innovations Launching 'True Chef Meal Kits' at Costco's and Bashas'
True Chef Meal Kits at Costco's and Bashas' - Arizona and Texas stores will be the first to carry the extra-long shelf life retail meal kits
NEWPORT BEACH, Calif., Jan. 26, 2018 /PRNewswire/ -- True Food Innovations, based in Newport Beach, California, is debuting its new fresh, preservative-free True Chef Meal Kits™ this week at Costco's and Bashas' stores in two states.
Alan True, founder/CEO, said that True Chef Meal Kits™ will debut first at Texas-area Costco's, as well as Bashas' grocery stores throughout Arizona. Then the nationwide rollout will begin in February and continue throughout 2018.
Meal Kits being available in-store eliminates the need to sign up for subscriptions required in the early days of meal kits. The consumer now has complete control to purchase one of several in-store. In addition, the elimination of "over-packaged" home delivery products reduce the impact on the environment. True Chef Meal Kits™ are fully recyclable and easily store in your refrigerator at home.
True Chef Meal Kits™ are free from all artificial colors, preservatives and artificial flavors, company officials said. The kits feature long shelf life by using True Chef patent-pending formulations and HPP processing which is recognized by both the FDA and USDA as a natural food processing technique.
True Chef Meal Kits™ are launching in stores nationally throughout 2018, making convenient, clean-label recipes and products available to consumers nationwide in the coming months.
Robert Jones, president of True Food Innovations, said, "We have developed first-of-its-kind patent-pending formulations for fresh meal kits that are specifically designed for retail. Your family can now enjoy delicious, safer and all-natural, restaurant-quality meals made right at home and purchased locally at your favorite club or grocery store."
LOCATIONS:
To locate a nearby store that carries True Chef Meal Kits™ or to confirm where new product launches will occur throughout the year, please visit www.truechef.com.
About True Food Innovations
True Food Innovations is a privately held company that provides turnkey product development, HPP packaging solutions and manufacturing services. It develops or partners with companies to introduce first-to-market, private-label and retail-ready HPP products nationwide.
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Jon Lightfoot
VP Brands and Strategic Marketing
TypeLab
949 390-0554
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