TruConnect and OTT TV Service YipTV Form Innovative Joint Marketing Agreement

Latin America - español

Deal gives TruConnect mobile subscribers access to YipTV's live-channel TV broadcasts

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Jun 18, 2015, 11:00 ET

DALLAS, June 18, 2015 /PRNewswire/ -- TruConnect, a rising brand among U.S. mobile companies, and YipTV, a new Over The Top (OTT) broadband television service, today announced a joint marketing agreement under which TruConnect customers can access YipTV's live-channel broadcasts of TV programs from around the globe in Q3 2015.

The offer from TruConnect, which provides wireless voice, messaging and data services across the nation, and YipTV will be available for $14.99 per month. TruConnect and YipTV, based in West Palm Beach, Fla., both share a common goal: reaching millions of multi-lingual consumers – particularly Spanish-speaking consumers – in the United States who are underserved by other sources of mobile and TV operators.

YipTV's full-featured Android and iOS apps enable its subscribers with mobile devices to use broadband wireless access to watch TV programs they choose from a lineup of more than 50 network channels including beIN SPORTS, Hola!TV, 52MX, LAS Latin American Sports, NTN24, LateleNovela Network, MiMusica that originate outside the United States. The agreement announced today extends that service to TruConnect customers, YipTV's first such arrangement with a wireless provider that offers 4G LTE data.

"We are always looking for opportunities to better serve our customers," said Matthew Johnson, chairman and co-CEO for TruConnect. "We immediately saw a tremendous overlap in our approaches and audiences when it came to serving our respective markets, so we knew YipTV would add value to our mobile services with its unique selection of TV channels from sources outside the United States. We're pleased to give our customers an enriched offer that now includes OTT video content."

"Our agreement demonstrates that innovative mobile operators such as TruConnect can go beyond voice, text and data to offer OTT television services that are meaningful to consumers," said YipTV co-founder and CEO Michael Tribolet. "In many ways this is similar to when Verizon Wireless in the U.S. or Three in the U.K. offered Skype to their customers on their mobile phones as something different. So, together with TruConnect, we're going to show that mobile operators can deliver a wider range of services, just like cable operators have done in bundling phone, Internet and entertainment. But we're doing it at a price point that's truly a significant value for our subscribers."

Under the agreement, TruConnect will preload the YipTV's Android app on its own custom-branded smartphones. TruConnect will also make YipTV's Android app available to its customers with Android smartphones, as well as offer the service to data-only customers using TruConnect's mobile hotspots.

With availability over any type of wired or wireless broadband connection, YipTV uses Internet-based delivery technology to provide affordable access to international programming at only $14.99 a month, with no long-term service commitments or contracts. Subscribers sign up for YipTV at www.yiptv.com, then download apps for iOS or Android devices from the Apple App Store or GooglePlay to gain a highly personalized entertainment experience wherever, whenever and however they choose.

About TruConnect:

TruConnect is one of the nation's fastest growing providers of no-contract wireless voice, text and data service. The company is focused on bringing vital wireless technology to an underserved, ever-growing market and providing affordable, flexible data solutions to business professionals and casual Internet users. TruConnect has been providing wireless, residential and small business telecommunication services for more than 15 years under the Sage Telecom, Telscape Communications and TruConnect Mobile brands. For more information, visit www.truconnect.com.

About YipTV:

YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) television content provider that distributes over 50 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer. For more information, please visit https://www.yiptv.com/

SOURCE TruConnect