Trucks Drive New Records and Acura Turns a Corner as American Honda Posts December Sales Increase

USA - español

- Acura brand sales rise 2.8% in 2018, punctuated by best-ever monthly and annual truck sales

- Acura RDX has best-ever annual and December sales, its second-best month in history

- Honda brand posts best-ever annual and December truck sales with overall December increase as Honda CR-V sets all-time monthly record, topping 42,000 sales

- Accord sales jump 29.4% as passenger car sales remain strong; electrified vehicles set new annual record

News provided by

American Honda Motor Co., Inc.

Jan 03, 2019, 11:23 ET

TORRANCE, Calif., Jan. 3, 2019 /PRNewswire/ --

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
155,115	64,860	90,255	138,341	60,872	77,469	16,774	3,988	12,786
+3.9%	+3.6%	+4.1%	+3%	+4.2%	+2.1%	+11.4%	-4.5%	+17.5%

American Honda set new truck annual and December sales records in 2018, led by the remarkable Honda CR-V which just set two new records of its own, including a best-ever month with over 42,000 units sold.

Trucks Drive New Records and Acura Turns a Corner as American Honda Posts December Sales Increase

"In 2018, we took advantage of the continued consumer shift toward light-trucks, contributing to another record year for our Honda and Acura light-truck business," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "In addition to our light-truck success, our passenger car business also delivered another strong year, with Civic retaining its crown in 2018 as the best-selling retail compact car in America for nine years running and Accord commanding the highest transaction prices in the midsize segment. We remain bullish on the passenger car business and look forward to another great year in 2019 across our entire Honda and Acura lineups."

Honda			BRAND REPORT
Sales Highlights			Model Notes
Honda finished 2018 on a strong note with both cars and trucks gaining in December, overcoming over four months of lost production due to a flood that shut the Celaya, Mexico auto plant to narrowly miss a new annual sales mark. Truck sales set new monthly and annual records led by CR-V which set an all-time monthly record, with 42,079 units in December, a gain of 13.8%. Pilot set a new annual mark, eclipsing its previous record by over 7,000. Accord jumped a strong 29.4% on 28,627 in sales for the month. Electrified vehicle sales set new monthly and annual sales records with 6,899 December sales, the 6th straight month above 5,000 units.			Civic continues its dominance as the #1 retail car in America for a 3^rd straight year and 9th straight year as the compact retail #1.
			Honda Pilot was the fastest growing SUV in segment in 2018, helping deliver a 4^th straight year of record light truck sales to Honda.

Acura			BRAND REPORT
Sales Highlights			Model Notes
Acura was one of the few luxury brands to increase sales (+2.8%) in 2018, setting records for RDX and light trucks, leading to new market share and the brand's first annual gain since 2014. Acura trucks set a new monthly sales record, gaining 17.5% on 12,786 units RDX gained 42.2% to set a new December mark on sales of 6,838 units, the model's 7^th consecutive monthly record and second best month in history. MDX had December sales of 5,948 units, helping the model to its 7^th straight year of 50,000+ annual sales. ILX and RLX sedans gained in December, with ILX up 10.7% and RLX gaining 16.1% (its best month in 2018).			Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.
			ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.

	American Honda Vehicle Sales for December 2018
					Month-to-Date				Year-to-Date
					December 2018	December 2017	DSR** % Change	MoM % Change	December 2018	December 2017	DSR** % Change	YoY % Change
	American Honda Total				155,115	149,317	3.9%	3.9%	1,604,828	1,641,429	-2.5%	-2.2%
	Total Car Sales				64,860	62,577	3.6%	3.6%	728,695	800,979	-9.3%	-9.0%
	Total Truck Sales				90,255	86,740	4.1%	4.1%	876,133	840,450	3.9%	4.2%
	Honda			Total Car Sales	60,872	58,399	4.2%	4.2%	684,853	752,558	-9.3%	-9.0%
	Honda			Total Truck Sales	77,469	75,856	2.1%	2.1%	761,041	734,269	3.3%	3.6%
	Acura			Total Car Sales	3,988	4,178	-4.5%	-4.5%	43,842	48,421	-9.8%	-9.5%
	Acura			Total Truck Sales	12,786	10,884	17.5%	17.5%	115,092	106,181	8.0%	8.4%
	* Total Domestic Car Sales				51,918	55,307	-6.1%	-6.1%	600,195	682,968	-12.4%	-12.1%
			Honda Division		48,146	51,315	-6.2%	-6.2%	558,284	635,784	-12.5%	-12.2%
			Acura Division		3,772	3,992	-5.5%	-5.5%	41,911	47,184	-11.5%	-11.2%
	* Total Domestic Truck Sales				89,557	86,740	3.2%	3.2%	875,430	840,450	3.8%	4.2%
			Honda Division		76,771	75,856	1.2%	1.2%	760,338	734,269	3.2%	3.6%
			Acura Division		12,786	10,884	17.5%	17.5%	115,092	106,181	8.0%	8.4%
	Total Import Car Sales				12,942	7,270	78.0%	78.0%	128,500	118,011	8.5%	8.9%
			Honda Division		12,726	7,084	79.6%	79.6%	126,569	116,774	8.0%	8.4%
			Acura Division		216	186	16.1%	16.1%	1,931	1,237	55.6%	56.1%
	Total Import Truck Sales				698	0	0.0%	0.0%	703	0	0.0%	0.0%
			Honda Division		698	0	0.0%	0.0%	703	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				138,341	134,255	3.0%	3.0%	1,445,894	1,486,827	-3.1%	-2.8%
		ACCORD			28,627	22,115	29.4%	29.4%	291,071	322,655	-10.1%	-9.8%
		CIVIC			26,384	31,406	-16.0%	-16.0%	325,760	377,286	-13.9%	-13.7%
		CLARITY			2,857	1,425	100.5%	100.5%	20,174	2,455	719.1%	721.8%
		CR-Z			1	19	-94.7%	-94.7%	38	705	-94.6%	-94.6%
		FIT			768	3,434	-77.6%	-77.6%	35,300	49,454	-28.9%	-28.6%
		INSIGHT			2,235	0	0.0%	0.0%	12,510	3	415,541.7%	416,900.0%
		CROSSTOUR			0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		CR-V			42,079	36,983	13.8%	13.8%	379,013	377,895	-0.0%	0.3%
		HR-V			6,313	7,543	-16.3%	-16.3%	85,494	94,034	-9.4%	-9.1%
		ODYSSEY			10,512	9,874	6.5%	6.5%	106,327	100,307	5.7%	6.0%
		PILOT			15,698	18,602	-15.6%	-15.6%	159,615	127,279	25.0%	25.4%
		RIDGELINE			2,867	2,854	0.5%	0.5%	30,592	34,749	-12.2%	-12.0%
	Acura Division Total				16,774	15,062	11.4%	11.4%	158,934	154,602	2.5%	2.8%
		ILX			924	835	10.7%	10.7%	11,273	11,757	-4.4%	-4.1%
		NSX			17	56	-69.6%	-69.6%	170	581	-70.8%	-70.7%
		RLX / RL			216	186	16.1%	16.1%	1,931	1,237	55.6%	56.1%
		TLX			2,831	3,101	-8.7%	-8.7%	30,468	34,846	-12.8%	-12.6%
		MDX			5,948	6,076	-2.1%	-2.1%	51,512	54,886	-6.5%	-6.1%
		RDX			6,838	4,808	42.2%	42.2%	63,580	51,295	23.5%	23.9%
	Selling Days				26	26			307	306


	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate