Trucks Drive New Records and Acura Turns a Corner as American Honda Posts December Sales Increase

Honda

Acura

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

155,115

64,860

90,255

138,341

60,872

77,469

16,774

3,988

12,786

+3.6%

+4.1%

+3%

+4.2%

+2.1%

+11.4%

-4.5%

+17.5%

Honda

BRAND REPORT

Sales Highlights

Model Notes

Honda finished 2018 on a strong note with both cars and trucks gaining in December, overcoming over four months of lost production due to a flood that shut the Celaya, Mexico auto plant to narrowly miss a new annual sales mark.

• Truck sales set new monthly and annual records led by CR-V which set an all-time monthly record, with 42,079 units in December, a gain of 13.8%. Pilot set a new annual mark, eclipsing its previous record by over 7,000.
• Accord jumped a strong 29.4% on 28,627 in sales for the month.
• Electrified vehicle sales set new monthly and annual sales records with 6,899 December sales, the 6th straight month above 5,000 units.

Civic continues its dominance as the #1 retail car in America for a 3^rd straight year and 9th straight year as the compact retail #1. 

Honda Pilot was the fastest growing SUV in segment in 2018, helping deliver a 4^th straight year of record light truck sales to Honda.

BRAND REPORT

Sales Highlights

Model Notes

Acura was one of the few luxury brands to increase sales (+2.8%) in 2018, setting records for RDX and light trucks, leading to new market share and the brand's first annual gain since 2014.

• Acura trucks set a new monthly sales record, gaining 17.5% on 12,786 units
• RDX gained 42.2% to set a new December mark on sales of 6,838 units, the model's 7^th consecutive monthly record and second best month in history.
• MDX had December sales of 5,948 units, helping the model to its 7^th straight year of 50,000+ annual sales.
• ILX and RLX sedans gained in December, with ILX up 10.7% and RLX gaining 16.1% (its best month in 2018). 

Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.

ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.

American Honda Vehicle Sales for December 2018

Month-to-Date

Year-to-Date

December
2018

December
2017

DSR** %
Change

MoM %
Change

December
2018

December
2017

DSR** %
Change

YoY %
Change

American Honda Total

155,115

149,317

3.9%

3.9%

1,604,828

1,641,429

-2.5%

-2.2%

Total Car Sales

64,860

62,577

3.6%

3.6%

728,695

800,979

-9.3%

-9.0%

Total Truck Sales

90,255

86,740

4.1%

4.1%

876,133

840,450

3.9%

4.2%

Honda

Total Car Sales

60,872

58,399

4.2%

4.2%

684,853

752,558

-9.3%

-9.0%

Honda

Total Truck Sales

77,469

75,856

2.1%

2.1%

761,041

734,269

3.3%

3.6%

Acura

Total Car Sales

3,988

4,178

-4.5%

-4.5%

43,842

48,421

-9.8%

-9.5%

Acura

Total Truck Sales

12,786

10,884

17.5%

17.5%

115,092

106,181

8.0%

8.4%

* Total Domestic Car Sales

51,918

55,307

-6.1%

600,195

682,968

-12.4%

-12.1%

Honda Division

48,146

51,315

-6.2%

-6.2%

558,284

635,784

-12.5%

-12.2%

Acura Division

3,772

3,992

-5.5%

-5.5%

41,911

47,184

-11.5%

-11.2%

* Total Domestic Truck Sales

89,557

86,740

3.2%

3.2%

875,430

840,450

3.8%

4.2%

Honda Division

76,771

75,856

1.2%

1.2%

760,338

734,269

3.2%

3.6%

Acura Division

12,786

10,884

17.5%

17.5%

115,092

106,181

8.0%

8.4%

  Total Import Car Sales

12,942

7,270

78.0%

78.0%

128,500

118,011

8.5%

8.9%

Honda Division

12,726

7,084

79.6%

79.6%

126,569

116,774

8.0%

8.4%

Acura Division

216

186

16.1%

16.1%

1,931

1,237

55.6%

56.1%

  Total Import Truck Sales

698

0

0.0%

0.0%

703

0

0.0%

0.0%

Honda Division

698

0

0.0%

0.0%

703

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Honda Division Total

138,341

134,255

3.0%

3.0%

1,445,894

1,486,827

-3.1%

-2.8%

ACCORD

28,627

22,115

29.4%

29.4%

291,071

322,655

-10.1%

-9.8%

CIVIC

26,384

31,406

-16.0%

-16.0%

325,760

377,286

-13.9%

-13.7%

CLARITY

2,857

1,425

100.5%

100.5%

20,174

2,455

719.1%

721.8%

CR-Z

1

19

-94.7%

-94.7%

38

705

-94.6%

-94.6%

FIT

768

3,434

-77.6%

-77.6%

35,300

49,454

-28.9%

-28.6%

INSIGHT

2,235

0

0.0%

0.0%

12,510

3

415,541.7%

416,900.0%

CROSSTOUR

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

CR-V

42,079

36,983

13.8%

13.8%

379,013

377,895

-0.0%

0.3%

HR-V

6,313

7,543

-16.3%

-16.3%

85,494

94,034

-9.4%

-9.1%

ODYSSEY

10,512

9,874

6.5%

6.5%

106,327

100,307

5.7%

6.0%

PILOT

15,698

18,602

-15.6%

-15.6%

159,615

127,279

25.0%

25.4%

RIDGELINE

2,867

2,854

0.5%

0.5%

30,592

34,749

-12.2%

-12.0%

Acura Division Total

16,774

15,062

11.4%

11.4%

158,934

154,602

2.5%

2.8%

ILX

924

835

10.7%

10.7%

11,273

11,757

-4.4%

-4.1%

NSX

17

56

-69.6%

-69.6%

170

581

-70.8%

-70.7%

RLX / RL

216

186

16.1%

16.1%

1,931

1,237

55.6%

56.1%

TLX

2,831

3,101

-8.7%

-8.7%

30,468

34,846

-12.8%

-12.6%

MDX

5,948

6,076

-2.1%

-2.1%

51,512

54,886

-6.5%

-6.1%

RDX

6,838

4,808

42.2%

42.2%

63,580

51,295

23.5%

23.9%

Selling Days

26

26

307

306

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate