Tru Earth Donates $2M Worth of Everyday Essentials to Communities in Need This Holiday Season

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Dec 19, 2023, 12:30 ET

Donations reach homeless moms, pregnant women and families facing food insecurity across the US and Canada.

VANCOUVER, BC, Dec. 19, 2023 /PRNewswire/ -- Today, Tru Earth announced a two-fold donation totaling $2M CAD worth of everyday essentials to the Homeless Prenatal Program (HPP) in San Francisco and the Greater Vancouver Food Bank in Canada. The assortment of products, which include reusable shopping bags, lunch kits and beeswax wraps, among other items, will benefit homeless mothers, pregnant women and families facing food insecurity served by the two organizations.

Brad Liski, CEO of Tru Earth, and Cynthia Boulter, COO of Greater Vancouver Food Bank

"At Tru Earth, we believe in clean giving, which means identifying unmet needs, including the people most impacted, and striving to be a part of the solution, giving with an open heart and no expectation of anything in return," said Brad Liski, chief executive officer of Tru Earth. "There is unfortunately an increasing need to support our neighbors in need across North America, and beyond. We hope other businesses will follow our lead in giving to these communities."

Tru Earth's clean giving model doesn't stop after the holidays. Giving to in-need communities is rooted in the organization's critical cause year-round and layered into its business model which equally prioritizes social good, environmentalism and capitalism. Tru Earth began donating its laundry eco-strips® locally at the height of COVID-19. Today, the innovative B Corp has donated 34 million eco-strips®, or loads of laundry, to organizations fighting poverty across North America and around the world. HPP is a standing partner of Tru Earth's global donation program.

"The homelessness crisis in our city is more urgent than ever, and every action neighbors, organizations and companies can take helps," said Shellena Eskridge, executive director of HPP. "We are thrilled and grateful to receive this donation from Tru Earth, which will help our client base worry about one less thing this holiday season."

Tru Earth's donation to the Greater Vancouver Food Bank kicked off the first of many recurring donations between the organizations, and the two are excited to continue fostering a strong partnership to support the Vancouver community.

"For those struggling right now, access to these types of 'extra' products helps boost resources and ease the day-to-day burden," said Cynthia Boulter, COO of the Greater Vancouver Food Bank. "We are extremely grateful for Tru Earth's donation and know these products will help restore a bit of normalcy in the everyday lives of the people we serve."

Tru Earth is founded on the belief that business should be a force for good. Its leadership team is urging other businesses to think beyond monetary support and consider providing quality, in-kind solutions that address unmet societal needs.

"The holiday season is a great time to kick off giving, but these issues affecting San Francisco and Vancouver communities don't stop after the holidays," said Liski.

For business leaders wanting to give, but unsure where to start, please reach out to [email protected] to collaborate.

ABOUT TRU EARTH
Four years ago, Tru Earth, a Certified B Corporation, carved out a new category for laundry detergent with easy to use, effective and earth friendly laundry strips. Since then, its offerings have expanded throughout the laundry room, bathroom and kitchen, providing customers—called #TruChangeMakers—a cleaner way to clean and an opportunity to make a positive impact on the environment.

At its core, the #TruEarthMovement consists of millions of #TruChangeMakers in 80 countries helping to combat the billions of household plastic containers* dumped in landfills and oceans each year. As part of its critical cause to make true lasting change that helps save the planet, the organization educates consumers on eco-friendly swaps and donates products to families in need around the world. To date, Tru Earth has donated more than 34 million loads of laundry with a guiding ethos that many small hinges can swing open the very big door on climate change.

For more information on joining the movement and our current battle to eradicate plastic, please visit https://www.tru.earth, or connect with us on
Facebook: Tru Earth | Facebook
Instagram: Tru Earth (@truearthmovement)
Twitter: Tru Earth (@TruEarthLaundry) / Twitter
YouTube Tru Earth - YouTube

*and other single-use plastics

MEDIA CONTACT
Brooke Buonauro
[email protected]
212-715-1576

SOURCE Tru Earth