Tropicana Pure Premium Celebrates 100% Pure Florida Orange Juice by Sending One Lucky Family to Florida, Complete With Trip to Orange Farm

New Facebook campaign, sweepstakes bring Florida groves to families, and vice versa

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Mar 20, 2012, 10:00 ET

CHICAGO, March 20, 2012 /PRNewswire/ -- To celebrate its 100% Pure Florida orange juice, Tropicana Pure Premium is giving consumers a behind-the-scenes look at the Florida groves where their oranges are grown, and is sending one lucky family to Florida to experience the groves in person.

(Photo: http://photos.prnewswire.com/prnh/20120320/CG72975-a)

(Photo: http://photos.prnewswire.com/prnh/20120320/CG72975-b)

Consumers can visit Tropicana's Facebook page at www.Facebook.com/Tropicana to get an up close and personal look at some of the Florida groves where many of Tropicana Pure Premium's oranges come from, with photos, stories, grower profiles and fun grove facts.

From March 19 through April 20, 2012, fans can visit Tropicana's Facebook page to enter to win one of 100 prizes. Prizes include:

99 one-year supplies of orange juice in the form of twelve (12) 59oz Tropicana Pure Premium containers
One trip to a Florida orange grove for a grand-prize winner and three (3) guests, which includes:
- Round-trip airfare for four (4) to Florida
- Three (3) night stay at a hotel in Sarasota
- Behind-the-scenes experience at one of the Florida orange groves with the opportunity to meet growers, tour groves and discover the origins of their favorite OJ

For official rules and regulations, fans can visit the "sweeps" tab on Tropicana's Facebook page.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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