TripAdvisor Expands Certificate of Excellence Accolade to New Businesses

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May 16, 2011, 06:00 ET

LONDON, May 16, 2011 /PRNewswire/ --

- Travellers' Top-Rated Accommodations, Attractions and Restaurants to Receive Industry Honour

TripAdvisor(R) (http://www.tripadvisor.co.uk/), the world's largest travel site*, today announced that it is expanding its Certificate of Excellence program to include new business types. Last year, the accolade honoured highly rated accommodation businesses, based on travellers' reviews. This year, the award will also recognise travellers' top-rated restaurants and attractions. Honourees will receive a digital recognition badge to display on their business's website and, by request, a hardcopy certificate by mail to display on site.

To qualify, these businesses must maintain an average rating of four or higher out of a possible five, as reviewed by travellers on TripAdvisor. Additional criteria include volume of reviews and how recently they have been submitted by TripAdvisor travellers. The accolade will be extended to qualifying businesses worldwide.

"Following last year's successful launch of the Certificate of Excellence, TripAdvisor is pleased to not only formalise the program on an ongoing basis, but also expand it to now cover attractions and restaurants, as well as accommodations," said Christine Petersen, president of TripAdvisor for Business. "The accolade gives exceptional businesses in a variety of different industries around the world the recognition they deserve. From top-rated restaurants in Boston to top-rated attractions in Barcelona, we want to applaud these businesses for offering TripAdvisor travellers a great customer experience."

The Certificate of Excellence program does not replace the TripAdvisor Travellers' Choice Awards, but will be an extension of TripAdvisor's recognition of top-rated businesses, as reviewed by travellers on the world's largest travel site.

For more information and materials on the Certificate of Excellence program, please visit the TripAdvisor Owners Centre at http://www.tripadvisor.com/Owners.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 45 million reviews and opinions. The sites operate in 29 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travellers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.

TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Conde Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in 2010. TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.

* Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites includes: http://www.airfarewatchdog.com, http://www.bookingbuddy.com, http://www.cruisecritic.com, http://www.everytrail.com, http://www.familyvacationcritic.com, http://www.flipkey.com, http://www.holidaylettings.co.uk, http://www.holidaywatchdog.com, http://www.independenttraveler.com, http://www.onetime.com, http://www.seatguru.com, http://www.sniqueaway.com, http://www.smartertravel.com, http://www.travel-library.com, http://www.travelpod.com, http://www.virtualtourist.com and http://www.kuxun.cn.