TriComB2B Becomes Marketing Partner for Frank Miller Lumber Company

VANDALIA, Ohio, June 9, 2011 /PRNewswire/ -- Chris Eifert, principal at TriComB2B, a BtoB Magazine Top 150 Agency dealing exclusively in the business-to-business marketing of technical products and services, announced Frank Miller Lumber Company, Inc. has hired TriComB2B to provide a multi-year, multi-phase marketing strategy beginning with repositioning the Frank Miller brand, revamping its online presence and refining its sales support tools.

"Establishing the correct corporate positioning in the hardwoods market is critical to Frank Miller meeting its long-term growth plans," said Dan Hackett, president and chief executive officer, Frank Miller Lumber. "We are confident TriComB2B has the strategic insights and creative savvy to help us deliver sustained growth."

Established in 1903, Frank Miller is a producer of exceptionally fine quartersawn and other hardwoods. Its products are recommended by architects and designers around the globe in high-end commercial and residential construction where there is a significant architectural/ design element to the project's cabinets, millwork and flooring.

"Frank Miller is an international leader in the hardwood industry with a rich heritage, great products and industry-leading service," said Eifert. "We look forward to assisting them in developing the strategy and tactics to enhance, extend and reinvigorate the Frank Miller brand."

Frank Miller Lumber is the sixth new customer TriComB2B has added since 2010.

About Frank Miller Lumber (www.frankmiller.com)

Located in Union City, Indiana, Frank Miller Lumber is a producer of exceptionally fine quartersawn and plain sawn hardwoods for manufacturers of fine furniture, cabinets, architectural millwork and flooring. Frank Miller's quartersawn products are recommended by architects and designers in high-end commercial and residential construction around the globe where there is a significant architectural/design element to the project's cabinets, millwork and flooring.

About TriComB2B (www.tricomb2b.com)

Established in 1984, TriComB2B is an award-winning agency with extensive expertise in the business-to-business marketing of technical products and services for manufacturers and providers of process equipment; electronics; climate control systems; electronic enclosures; data center solutions; engineered fasteners and assemblies for automotive, commercial and industrial applications; information technology solutions and medical implants and instruments. TriComB2B's staff provides a full range of marketing communications services to a worldwide client base from its headquarters in Vandalia and through its strategic partner in the United Kingdom.

SOURCE TriComB2B