Trico Products Renews Online Marketing Program With 90octane

DENVER, June 7 /PRNewswire/ -- Trico Products, a global leader in windshield wiper blades, has renewed its search engine optimization (SEO), email communication and website analytics programs with conversion-driven marketing agency 90octane. The two have partnered since 2005.

The programs use search trending data to identify new opportunities and target customers with seasonal email broadcasts. In addition, Trico has contracted 90octane for video optimization with the goal of increasing visibility for a large library of popular, "how-to" installation tutorials.

About Trico Products

For over 90 years, TRICO has been one of the world's largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. For more information on TRICO product lines, please contact Trico Products at 800-388-7426, or visit http://www.tricoproducts.com.

About 90octane

90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. For more information, visit http://www.90octane.com.

SOURCE 90octane

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