Tribal DDB New York Gains Two Executive Creative Directors

NEW YORK, Sept. 12, 2012 /PRNewswire/ -- Tribal DDB announced today that Chris Ferguson has joined its New York office as Executive Creative Director, effective September 12^th. Ferguson brings more than 19 years of experience in digital and traditional advertising to the agency. Tribal DDB has also promoted Kinney Edwards to the role of Executive Creative Director. Ferguson and Edwards will work together across all client accounts, reporting to Tribal DDB's President, U.S. Operations, Richard Guest.

"Chris is one of the most creative, thoughtful and intelligent people that I have ever met.  I am confident that he will fit seamlessly into the Tribal DDB New York team," said Richard Guest, President, U.S. Operations, of Tribal DDB. "I have no doubt that Kinney and Chris will form a powerful team and that their collective leadership will help to evolve the agency's business and product offering while realizing its mission of Bringing Humanity to the Digital Age."

Ferguson has spent the past four years as a creative director at R/GA, working with such clients as the Ad Council, Google Wallet, Nike Running, Unilever and Walmart. Prior to joining R/GA, Ferguson held positions at TBWA, Expressions.com and Young & Rubicam.

"Tribal has a long history of doing great work—winning top awards in both digital and traditional categories," Ferguson said. "It's clear they have the people and the passion to continue this tradition. I'm incredibly proud to join an agency of this caliber and help shape what's next."

Kinney Edwards has spent the past six years at Tribal DDB New York, most recently serving as Group Creative Director.  During his tenure with the agency, Kinney has worked with clients including Philips, Neutrogena, CIBA Vision, Jose Cuervo, Intel and the National Football League.

"I've seen the industry, and Tribal, change a lot over the past few years," said Edwards. "Now is an exciting time to be part of the next evolution. The continued growth in talent across various skill sets at Tribal is testament to its progressive mindset. It's one of the few places that has the right mix of talent, desire, and a genuine fearlessness."

About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007 Tribal DDB was the first "digital" agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was recently inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today's world. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Contact:
Kaya Lobaczewski
[email protected] 
212 515 8348

SOURCE Tribal DDB Worldwide

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