Tribal DDB Israel Creates First Agency Website on Instagram

NEW YORK, April 30, 2012 /PRNewswire/ -- Tribal DDB Worldwide announced today that its Israel office has launched a fully functioning website using Instagram as its medium. The "Officegram" website is available to those who download the Instagram app and locate TribalDDB_Israel. The website builds awareness of the agency, and highlights the agency's espousal of new mediums and use of new creative opportunities provided by tech companies.

As part of Tribal DDB's first Instagram self-promotional website for Tribal DDB Israel, "Officegram" celebrates the interactive navigation on Instagram by encouraging users to navigate site content with hashtags such as tags #workers, #clients, and #office life.  The Tribal DDB Israel office is supported by content on Statigram, as well as the global agency's global website (www.tribalddb.com) for those who have not downloaded the app.

As the world continues to be swept away by the mobile social network Instagram, the creative team at Tribal DDB Israel fell in love with Instagram as a digital tool. Instagram now boasts over 4 million users, and the highly visual nature of the site boosts its relevance for a lot of brands as well as allows for unique ways in which photos can be shared to communicate information in a creative way. 

"We anticipate that a number of brands will explore opportunities with Instagram and other up-and-coming social networking sites and mobile applications," said Eilon Zarmon, Head of Tribal DDB Israel. "Our brand website on Instagram serves as an expression of how much we love digital tools and opportunities for collaboration with tech companies."

Links:
Via Instagram (mobile): Download Instagram app and search for "TribalDDB_Israel"
Via Statigram (online): Click here
Download screenshots (jpegs): Download zip file here

Campaign Credits:
CEO: Tsipi Olinover
Supervisor: Limor Baruch-el
VP Creative: Nadav Raviv
Social & New Media: Aviran Menir
Studio Manager: Oren Bar
Art Direction: Adi Ron

About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com), a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal DDB was the first "digital" agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was recently inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today's world. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

Contact:
Kaya Lobaczewski
+1 212 515 8348

SOURCE Tribal DDB Worldwide

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