TREW Marketing Webcast Shows B2B Companies How to Reach Technical Audiences

Results from New Survey Give Insight on How Engineers, Scientists, and Technologists Seek Information

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Jul 18, 2012, 09:00 ET

AUSTIN, Texas, July 18, 2012 /PRNewswire/ -- TREW Marketing today announced a new, free webcast discussing how engineers and professionals in B2B technology industries get information and use different media sources. Data for the webcast comes from a recent survey targeting engineers, scientists, and technologists, and addresses marketing media topics ranging from web search habits to use of industry publications and social media.

TREW Marketing, a full-service marketing firm serving B2B technology companies, surveyed more than 100 engineers and professionals in the B2B technology market to gain insight on marketing to technical audiences, media choices, news, the latest communication platforms and industry trends. The agency found that more than 50 percent of technical companies plan to increase marketing budgets in the next 1 to 3 years, and the new webcast gives insight as to how these companies can best maximize their marketing spending to reach a technical audience.

"Engineers and B2B professionals use a variety of constantly evolving media sources to seek technical information," said Wendy Covey, Co-Founder and Principal, TREW Marketing. "With the results of this survey, we provide conclusions that help B2B companies reach their audiences with the most effective marketing activities."

In the webcast, TREW Marketing shares information about respondents' use of web sites to gather information, search habits, and social media preferences. The webcast, along with a downloadable white paper on the topic, is freely available on demand and has three parts:

Part 1: How Engineers Stay Informed
Part 2: Search Marketing for Engineers
Part 3: Social Media – Relevant or Not?

For more information and to view the webcast, readers can visit http://info.trewmarketing.com/survey-for-engineers.

Click to tweet: @TrewMarketing Webcast Shows B2B Companies How to Reach Technical Audiences http://ow.ly/cjeTV.

About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their goals. TREW takes an integrated approach using a wide array of marketing services, including market research, brand identity, positioning and messaging, product launch planning, website strategy and design, search marketing and public relations.

Contact: Wendy Covey, TREW Marketing, [email protected], 512-484-5630

SOURCE TREW Marketing