Trevelino/Keller Selected To Lead Johnny Rockets B2B Public Relations And Marketing Support

Iconic Restaurant Brand Chooses Firm Based on Food and Beverage Expertise and Franchise Success

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Apr 14, 2014, 05:00 ET

ATLANTA, April 14, 2014 /PRNewswire/ -- Johnny Rockets, an international global restaurant franchise, announces its partnership with Trevelino/Keller as its B2B public relations and marketing agency of choice. Trevelino/Keller offers Johnny Rockets more than a decade of experience in the restaurant and franchise industries, with a successful track record of supporting brands with a global presence.

Acquired by Sun Capital Partners, Inc. in 2013, Johnny Rockets now operates more than 300 restaurants in 26 countries around the world. Through this partnership, Johnny Rockets plans to support its domestic and international franchise sales strategies and strengthen its presence as the provider of high-quality, fresh hamburgers and hand-spun shakes in both the United States and outside markets.

"Anchored by a strong global brand awareness and a positive reputation, Johnny Rockets is aggressively increasing its number of franchises both domestically and internationally," says James Walker, chief development officer of Johnny Rockets. "We chose Trevelino/Keller because it has successfully enhanced the reach of numerous brands situated precisely where we are now."

Drawn to Trevelino/Keller's dedicated consumer lifestyle and food and beverage practices, Johnny Rockets tapped the integrated public relations agency in part because of its legacy of expanding many popular restaurant and franchise brands. Recognized as one of the fourth fastest growing firms in the United States, Trevelino/Keller is often sought out by companies in need of a strategic partner that cuts across public relations, marketing and creative design.

"We quickly immersed ourselves in Johnny Rockets' tone and immediately applied our industry insight to the brand's strategies," states Dean Trevelino, principal, Trevelino/Keller. "Our team's expertise suits the opportunities, and even challenges, of a brand with this type of trajectory."

About Johnny Rockets:
Johnny Rockets is an international global restaurant franchise that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including made-to-order hamburgers, crispy American Fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music, twirled straws and dancing servers, contributing to the chain's signature atmosphere of relaxed, casual fun. Johnny Rockets operates more than 300 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.

About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller services emerging and established brands in public relations, social media, brand identity and marketing. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health.

Trevelino/Keller differentiates itself, in part, through its T/K Ventures initiatives which includes WheelhouseTK, an extended marketing services consortium; Atlas Alliance, a global network of partners based in Europe, Middle East, South America and Asia Pacific; Groovy Studios, a creative platform to serve startups and entrepreneurs; Consume Brands, a culinary arts, brand extension, product incubation and reputation management collaboration; and, Start-Opia, a Southeast-focused portal for startups, capitalists, experts and influencers. For more info on Trevelino/Keller, visit www.trevelinokeller.com. For a direct link to its ventures, visit www.wheelhousetk.com.