Trevelino/Keller Launches Creative Studio To Respond To Digital Marketing Demand

ATLANTA, Feb. 25, 2015 /PRNewswire/ -- Trevelino/Keller, a public relations and digital marketing agency, announces the formal launch of Groovy Studios, the firm's in-house creative studio. Piloted in late 2014 as an extension of the firm's integrated public relations services, the achievement of national awards for web development, logo design, publication design, advertising and more led to designating a formal arm to support the agency's focus on reputation marketing. In all, the creative team currently offers more than 20 products and services for established brands that often need secondary creative sources as well as emerging companies that seek naming, logo development and brand identity.

"Our clients want—even demand—two things from their agencies. One, they need the creative team to be as insightful and knowledgeable about the brand as the communications team. That's not always the case in a fragmented agency infrastructure," says Dean Trevelino, principal of Trevelino/Keller. "Two, they are looking for economies and efficiencies of scale. For example, they want to save their departments' time and money without creative compromise and do more to make an impact on the bottom line. That's what we offer in terms of Groovy Studios and its integration within Trevelino/Keller." 

To date, the team comprising Groovy Studios has created award-winning work for dozens of clients, including print and digital ads and infographics for national food and beverage brands Johnny Rockets, Planet Smoothie and Corner Bakery Cafe. It has also produced brand storytelling videos and redesigned websites for B2B and tech startup companies such as Paymetric, NexTraq and The Intersect Group among others.

When asked about the origin of the team's name, Trevelino answers, "In the world of public relations, it's often a serious game to protect and preserve a brand's reputation. With Groovy Studios, we felt it was important to set a lighter tone, have some fun, push the envelope and think backwards as much as forwards."

To learn more about Groovy Studios and its work visit Groovy-Studios.com.

About Trevelino/Keller
Headquartered in Atlanta with a presence in San Francisco, Orlando, Fla., and Charleston, SC, Trevelino/Keller services emerging and established brands under the public relations and digital marketing banner. Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency in North America, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health. 

Trevelino/Keller differentiates itself, in part, through its T/K Networks which include WheelhouseTK, an extended marketing services consortium; Atlas Alliance, a global network of partners based in Europe, Middle East, South America and Asia Pacific; Groovy Studios, its creative platform; Consume Brands, a food and beverage collaboration; and, Start-Opia, an information ecosystem designed to expedite the search for startups, capitalists, experts and influencers. For more info on Trevelino/Keller, visit www.trevelinokeller.com.  

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SOURCE Trevelino/Keller

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