Trevelino/Keller Communications Group Adds Tile Media Properties To GreenWorks and Lifestyle Practices

ATLANTA, Sept. 20 /PRNewswire/ -- Trevelino/Keller Communications Group, an integrated public relations, social media and brand communications firm, today announces the addition of Tile Media Properties (TMP, Inc.), the makers of The Tile Doctor family of products, to its GreenWorks and Lifestyle practices.  Based in Atlanta, TMP, through The Tile Doctor product line is the total tile and stone resource for consumers and professionals and is gearing up to launch a new line of Tile Doctor Shield products that clean and protect hard surfaces from mold, mildew bacteria, fungi, and algae.

Trevelino/Keller will focus on launching Shield, The Tile Doctor's safe and truly green antimicrobial agent approved for tile and natural stone.  Focusing initially on tile industry media, and advocacy relations, Trevelino/Keller will quickly expand its reach to focus heavily on the Mom community via social and traditional media placement.

"We are pleased to work with Trevelino/Keller Communications Group," says Curt Rapp, founder and CEO of TMP. "We are well known in the tile industry, so we sought an agency that would help us expand on our success as the leading tile industry resource, by working with us to launch Shield to businesses and consumers, particularly moms via social marketing.  We are confident that Trevelino/Keller's expertise in the green, business-to-business and consumer lifestyle arenas, along with its experience assisting consumer brands target the mom demographic, will help grow our brand and product awareness inside and outside the tile industry."

"We are extremely impressed with The Tile Doctor's commitment to provide innovative and environmentally friendly products. The amount of toxins present in our lives, especially our homes and places of business, is astonishing. We are eager to educate the industry and consumers about a product that provides safe, non-toxic protection for hard surfaces while eliminating the need for harsh cleaning products," states Genna Keller, principal, Trevelino/Keller Communications Group.

About Trevelino/Keller

Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks and Franchising. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit www.trevelinokeller.com.  For career placement, visit the firm's PR site, www.prstarbase.com.  

About The Tile Doctor

Founded in 1999 by tile industry veteran Curt Rapp, The Tile Doctor, its Internet property, www.TheTileDoctor.com, and its line of Advanced Antimicrobial products are focused on meeting needs of the consumers and tile professionals. With tens of millions of unique visitors, the Tile Doctor Website features a line of how-to videos and an advanced collection of products, solutions and machines for consumers.

The company is incorporated as Tile Media Properties, a nod to the company's informational origins. Headquartered in Atlanta, the company is an active member of the Ceramic Tile Institute of America (www.ctioa.org) and is a founding member of Tile Partners for Humanity (www.tpfh.com).

SOURCE Trevelino/Keller Communications Group

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