Treo Organic Birch Water Infusion to Unveil Three New Fruit Flavors at Natural Products Expo East
Pioneering birch water-infused fruit beverage brand, created by son of Snapple founder, growing rapidly at retail
HARRISON, N.Y., Sept. 12, 2017 /PRNewswire/ -- Treo, the first all-organic line of birch-water infused fruit beverages, big on taste and low in sugar and calories, will introduce three new flavors at Natural Products Expo East in Baltimore, MD: Raspberry Lemonade, Kiwi Watermelon and Orange Apricot. The brand, expanding rapidly at big name retailers throughout the Northeast, Southeast, Mid-Atlantic, Midwest and Central U.S. will be aptly located within the show's "Hot Products" section (booth #8011), sampling its full line of seven flavors.
Treo was founded by Bob Golden, who, as son of one of Snapple's co-founders, had a front-row seat at the groundbreaking brand's development and rapid ascension throughout the 1980s and 1990s. Inspired by his dad's love for making delicious beverages, Bob set out to create the next generation of healthy beverages with Treo.
The new varieties join original flavors Peach Mango, Coconut Pineapple, Strawberry and Blueberry, which after only nine months in distribution, have found a home in more than 5,500 stores including major retailers such as Wegmans, Albertson's Safeway, Stop & Shop, Giant, ShopRite, Acme, Fairway, Jewel Osco, Woodman's, DeCicco's, Best Market, Earthfare and a host of other fine natural and conventional retailers.
Tapping into nature in word and deed, Treo infuses hand-tapped birch water from birch trees in mountainside Vermont into a refreshing blend of organic juices, bold yet clean fruit flavors and natural sweeteners, with only one gram of sugar and ten calories per serving. A natural sweetness-enhancer itself, birch water brightens the delicious flavor of Treo beverages while also providing naturally occurring micronutrients including minerals and electrolytes.
Each variety of Treo is USDA Certified Organic, Non-GMO Project Verified, vegan, gluten-free, kosher, caffeine-free and a good source of Antioxidant Vitamin C.
About Treo
Inspired by his dad's love for making delicious beverages, Bob Golden, son of Snapple co-founder Hyman Golden, set out to create the next generation of healthy beverages. His vision was realized in Treo, a line of organic fruit drinks infused with birch water that is low in sugar and calories, naturally hydrating, and totally delicious. Treo has seen immediate success and found a home in thousands of retailers across the country including Stop & Shop, Giant Food, Wegmans, ShopRite, Jewel Osco and other bellwether retailers. The line's original flavors include Blueberry, Coconut Pineapple, Peach Mango and Strawberry. For more information, please visit http://www.drinktreo.com/ and follow @drinktreo on Facebook and Instagram.
SOURCE Treo
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