Trend Micro Updates SMB Managed Service Provider Program and Incentives Facilitating Partner Growth and Profit

CUPERTINO, Calif., July 10, 2012 /PRNewswire/ -- Trend Micro Inc. (TYO: 4704;TSE: 4704), a global cloud security leader, today announced a set of expanded managed service provider (MSP) capabilities along with enhanced channel programs and certifications enabling managed service provider partners to focus on increasing value to their customers and growing their managed services business.

Trend Micro Managed Service Provider Program provides solutions and incentives purpose built for the MSP partner

According to the 2012 Trend Micro global study on SMB channel partners, 78 percent surveyed indicated that they are offering some sort of managed services as part of their channel offering. Trend Micro is committed to helping partners profit from the cloud transformation in IT. In order to help channel partners do this Trend Micro continues to expand its set of MSP enabled tools, solutions and incentives to help partners transform their business from traditional VAR to cloud service provider and grow their profits. Trend Micro's Managed Service Provider program offers a compelling solution set and transaction/management tools that enable resellers to increase the value of their business and become more profitable and productive.

Trend Micro has enriched its portfolio of cloud security solutions and tools designed especially for managed service providers.  Industry-unique tools such as a self-provisioning licensing management platform and a centralized web-based management console are available for MSP partners. The Trend Micro Licensing Management Platform allows Trend Micro partners to self-provision licenses and auto-renew licenses in minutes, avoiding timely order processing and paperwork.  Seamlessly integrated into cloud-based products such as Trend Micro™ Worry-Free™ Business Security Services and the Trend Micro™ Worry-Free™ Remote Manager, the complete solution set provides licensing, monitoring and reporting across multiple Trend Micro SMB security solutions.

"The ease of administering licenses and 24x7 self provisioning—along with the excellent threat protection from Trend Micro Worry-Free Business Security Services—has made security almost pure profit within our managed services model," Van Heath, IT Technician Speros, Savannah, Georgia.

Highlights of the newly enhanced program include:

• Providing pay-as-you-go purchase and renewal options in monthly, quarterly or annual increments that complements the managed service provider business model.
• Providing industry-unique tools such as a self-provisioning licensing management platform and a centralized web-based management console that are purpose built for managed service providers.
• Working alongside leading industry-specific remote management and monitoring tools as well as professional services automation tools for stronger automation and increased efficiencies.
• A portfolio of cloud-based security solutions including email, web and desktop security-as-a-service that don't require any capital expenditures.

"The Trend Micro solution really shines, and aligns very well with our managed services business," said Roman Raykhlin, President, CEO Panther IT. "I can really relax now, knowing that Trend Micro Worry-Free Business Security is in place. It helps my clients, and it helps my business."

Enhanced North American Partner Program

In addition, Trend Micro is also rolling out an enhanced partner program to address industry trends and energize the US and Canadian channel community as they embrace new security solutions and practices to transform their businesses. When the new program goes live in October, North American partners can expect to see a robust set of enriched program benefits including:

• A new partner portal that will serve as the central hub for all things related to product information, sales tools, training and certification, deal registration, On-Demand Marketing, announcements, not-for-resale software, and much, much more.
• A greater focus on channel certifications for Trend Micro's cloud and virtualization security solutions, Trend Micro Worry-Free solutions, and the MSP program.  Certifications for the specializations will be available in the Learning Management System via the Trend Micro partner portal. Partners that complete training and certification will be eligible to receive incremental benefits which can include priority lead pass, preferred listing on the partner locator, bonus payouts via the new incentive program, and special pricing.
• A brand new training and education program for partners to ensure they stay ahead of the pack. Trend Micro partners will have yet another means to differentiate themselves from the competition by increasing their knowledge of Trend Micro products and programs. Partners can expect to receive the training they need to drive sales with in-depth and flexible training options, in person or online.

"Trend Micro is 100-percent channel focused," said Steve Mungall, Vice President, Channel at Trend Micro. "It's always a priority of ours to listen to our channel partners' needs and work with them to provide them the correct tools to be successful.  We are very excited to roll out the new Trend Micro channel incentive partner program and MSP program to help our partners thrive."

To learn more about the Trend Micro Managed Service Provider Program visit: www.trendmicro.com/msp

To learn more about the US partner program visit: www.trendmicro.com/partners

About Trend Micro

Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ cloud computing security infrastructure, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe. 

Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://newsroom.trendmicro.com/  and as part of an RSS feed at www.trendmicro.com/rss.  Or follow our news on Twitter at @TrendMicro.

SOURCE Trend Micro Inc.