Trend Micro Helps IT Embrace Consumerization with New Enterprise Mobile Solution

CUPERTINO, Calif., July 11, 2011 /PRNewswire/ -- Trend Micro Incorporated (TYO: 4704;TSE: 4704) a global cloud security leader, is helping organizations embrace consumerization and unlock full business potential.  As personal and professional lives become more intertwined, employees are using their own consumer-grade tablets, smartphones and PCs for work – regardless of company policies.

The consumerization of IT carries with it a unique blend of strategic and operational challenges. The lack of a planned approach to consumerization creates security risk, financial exposure and a management nightmare for IT. Despite these risks, the consumerization of IT represents a great opportunity for organizations of all sizes to drive increases in productivity, business agility, and customer and employee satisfaction.

A recent survey by Trend Micro of enterprise IT(1) decision-makers revealed several important points about the way consumerization is proceeding in corporate IT environments:

• 74 percent of respondents already allow employees to use personal devices for work-related activities. The majority of end-users favor these devices because they are easier to use, more convenient, and allow them to mix personal and work.
• Half of IT decision-makers responded that companies should offer full support for employee-owned devices, with a caveat: 79 percent said that employees should be required to install mobile security solutions on their personal mobile devices.
• 80 percent of respondents think that the presence of corporate data on a mobile device puts it at greater risk of attack.
• 69 percent of respondents agreed that mobile device security is a key component for protecting their IT environments from employee-owned mobile devices; with 71 percent of respondents consider a combination of mobile device security and mobile device management to be the most effective means of addressing the security and management challenges of consumerization.

"The pressure to allow and support different devices purchased by employees raises new IT challenges," said Cesare Garlati, senior director for consumerization at Trend Micro. "With Trend Micro Mobile Security 7, IT personnel can begin to meet these challenges and allow their companies to take full advantage of the benefits from consumerization."

As a leader in the consumerization of IT, Trend Micro enables organizations to take a proactive approach to protect, manage and secure mobile devices and the corporate data they carry.  

Trend Micro Mobile Security 7 for enterprises/businesses extends protection beyond traditional PCs to secure data on a wide range of consumer-grade mobile devices, such as Android™ devices, iPhones and iPads. With threat prevention, data protection, and mobile device management under a single point of control, Trend Micro Mobile Security 7 enables organizations to protect data, limit data loss incidents and reduce the operational costs of managing employee-owned mobile devices.

Trend Micro Mobile Security 7 key features include:

Centralized, Single Console Management that features a proven, reliable, and scalable central management framework and allows for managing from a single console the security and configuration of PCs and mobile devices.

Mobile Device Management provides centralized enrollment, provisioning, and de-provisioning for network and application access, and critical visibility into devices and status, enabling IT administrators to take proactive control and reduce the cost of support.

Data Protection allows remote lock and wipe of corporate data if a device is lost or stolen, permits feature-lock to disable cameras, Bluetooth® sets, and SD card readers, and provides device inventory and location tracking.

Mobile Device Security provides malware protection leveraging cloud-based intelligence from the Trend Micro™ Smart Protection Network™ infrastructure, firewall/IDS, call and message filtering and logging, and enforces passwords when powering-on the device.

Broad Platform Support supplies seamless cross-platform security, regardless of device form factor for: Android, iOS, Windows, and Symbian.

Trend Micro recommends companies take a strategic approach to consumerization by engaging executives and business units in the development of consumerization policies; having a plan that clearly defines which technologies are supported, versus which are tolerated or even prohibited; and deploying enterprise-grade infrastructure to address security and compliance, centralized management, and cost control.

Trend Micro Mobile Security 7 is available as a standalone solution for businesses, as plug-in for the Trend Micro™ OfficeScan™ product, or as part of the following security suites: Trend Micro™ Enterprise Security for Endpoints Advanced, Trend Micro™ Enterprise Security for Endpoints & Mail Servers, Trend Micro™ Enterprise Security Suite.

Enterprise solutions that complement Trend Micro Mobile Security 7 include: Trend Micro OfficeScan, Trend Micro™ Virtual Desktop Security solutions, Trend Micro™ Endpoint Encryption, and Trend Micro™ Data Loss Prevention.

U.S. Pricing and Availability

Trend Micro Mobile Security 7 is available August 1, 2011, pricing varies by volume purchased, but cost per user is US$23.70 for 251 users. Trend Micro™ Mobile Security currently supports personal Windows, Symbian and Android devices.

For further information, explore the following links:

Analyst Video on Consumerization www.trendmicro.com/GartnerConsumerization

Managing And Securing Consumerized Enterprise IT Trend Micro White Paper

Why You Should Embrace Consumerization

About Trend Micro

Trend Micro Incorporated (TYO: 4740; TSE: 4704), a global content security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro Smart Protection Network cloud computing security infrastructure, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe. 

Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com This Trend Micro news release and other announcements are available at http://trendmicro.mediaroom.com/  and as part of an RSS feed at www.trendmicro.com/rss   Or follow our news on Twitter at @TrendMicro .

(1) The survey conducted by Trend Micro surveyed 200 enterprise IT decision-makers on consumerization in their organizations.

SOURCE Trend Micro Incorporated

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