Trend Micro Expands Mac Portfolio -- Now Includes Support for Lion, the New Mac OS 10.7

Global cloud security provider, Trend Micro, has announced that Trend Micro™ Smart Surfing [for Mac] is the first security product to market to offer support for Lion the new Mac OS 10.7

Trend Micro Smart Surfing with a US Market share in January of 90.9% is the #1 best-selling security product for Mac at retail in the US* and is available for sale online and at Best Buy stores nationwide

News provided by

Trend Micro Incorporated

Jul 27, 2011, 08:00 ET

CUPERTINO, Calif., July 27, 2011 /PRNewswire/ -- According to the NPD Group's Retail Tracking Service, the best-selling security product for Mac at retail in the U.S. is Trend Micro Smart Surfing [for Mac]. It is poised to reach even more Mac users, with a new expanded version announced today for Mac OS 10.7 or Lion.

Leveraged across Trend Micro's solutions and services, including Trend Micro Smart Surfing, the Trend Micro™ Smart Protection Network™ infrastructure combines unique in-the-cloud reputation technologies and lightweight client architecture to immediately and automatically protect your information wherever you connect. With Trend Micro Smart Surfing rated as the #1 best-selling product for Mac at retail in the U.S. and with Apple's estimated global sales of more than 14 million machines, the new version is expected to gain tremendously in market share.

As Mac popularity and sales have grown, so has interest among cybercriminals in targeting those users. Recent outbreaks include Trojans and Fake AV like Mac Defender and MacGuard.

"Even before this barrage, Mac users have been susceptible to a myriad of web threats like phishing, pharming and social engineering," said Natalie Severino, Trend Micro's Director, Consumer Retail Marketing, Product/Service Marketing. "Unlike viruses and Trojans, these web threats don't target operating systems, they target the end user. Our goal continues to be to prevent consumers from losing personal data and sensitive information on any and all operating systems."

Smart Surfing [for Mac] benefits include:

Surf the web without worry

Designed to block IM and email links that lead to dangerous websites
Protects against phishing scams that can trick you into revealing confidential information
Prevents websites from installing dangerous software on your Mac

Manage your children's online activity

Restricts Internet access by content categories
Controls access to chat and IM sites
Allows you to block specific websites

Essential protection for your Mac

Defends against viruses, worms, Trojan horse programs, and other everyday security threats
Guards against spyware and other malicious software
Includes free automatic updates so your protection stays current against new threats

As the only anti-malware technology that is able to correlate threats and identify their individual roles in an entire threat, the Smart Protection Network protects users in the following manner:

Web Reputation Technology blocks malicious URLs related to the attacks
File Reputation Technology detects and prevents malicious files (e.g., MacCinema and FullMovies) from running on the affected system

* Source: The NPD Group/Retail Tracking Service (United States), Security Software Category, Mac OS, July 2009 – June 2011

Pricing and Availability

Trend Micro wants to ensure that the Mac community gets the protection that they need to avoid cyber-criminal attacks. From now until August 19th, Trend Micro Smart Surfing will be on sale for 50% off the normal price for users in the U.S. For details, visit http://us.trendmicro.com/us/products/personal/smartsurfing-mac/index.html

About Trend Micro

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the Trend Micro Smart Protection Network cloud computing security infrastructure, our industry-leading cloud-computing security technology, products and services stop threats where they emerge, on the Internet, and are supported by 1,000+ threat intelligence experts around the globe.

Additional information about Trend Micro Incorporated and the products and services are available at TrendMicro.com This Trend Micro news release and other announcements are available at http://trendmicro.mediaroom.com/ and as part of an RSS feed at www.trendmicro.com/rss or follow our news on Twitter at @TrendMicro.

SOURCE Trend Micro Incorporated