Trend Micro Brings Proven Cloud & Data Center Security to the Mid-Market with Enhanced Channel Program

New deal registration and marketing support accelerates sales cycle, improves engagement

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Jul 23, 2013, 08:07 ET

CUPERTINO, Calif., July 23, 2013 /PRNewswire/ -- As the mid-market continues to expand across all business segments, Trend Micro Incorporated (TYO: 4704; TSE: 4704) today announced channel program enhancements to streamline access to the Trend Micro Cloud and Data Center Security solution.

With an initial focus on Trend Micro™ Deep Security, program updates include improvements to the Deal Registration and Specialization Programs, as well as a new On-Demand Marketing platform that will help partners improve sales and strengthen revenue streams. Deep Security provides mid-market companies with enterprise-grade technology to guard against data breaches and business disruptions for physical, virtual and cloud servers.

"Mid-market companies present a tremendous business opportunity for our channel partners and we want to support them with one of the most innovative and reliable security solutions available," said Partha Panda, vice president of US Channel Sales, Trend Micro. "We are passionate about the success of our channel and have enhanced our program to ensure they have the tools and resources necessary to thrive, and most importantly, be profitable. Trend Micro Deep Security will serve as a key component in their sales arsenal with simple to use and easy-to-manage functionality, providing customers with the protection they need, backed by the strength of Trend Micro."

As part of the Trend Micro Cloud and Data Center Security Solution, Deep Security's innovative technology has been broadly adopted among large global enterprises and is well suited to meet the same physical, virtualized and cloud security needs of the mid-market. The platform utilizes agentless and agent-based protection to automatically secure virtual servers and desktops, as well as private and public clouds.

This all-in-one solution integrates anti-malware, web reputation and firewall in addition to intrusion prevention, integrity monitoring and log inspection to protect mission-critical applications and data. Deep Security enables organizations to virtually patch critical systems, proactively identifying and eliminating vulnerabilities before they can be compromised. It also helps organizations comply with key regulatory requirements, including PCE DSS 2.0, HIPAA, FISMA/NIST, NERC and SAS 70.

To support channel partners' customer outreach and sales enablement, program enhancements include:

Deal Registration – A comprehensive program that delivers greater support, resources and incentives to empower partners to gain market share through more qualified sales, simplified margin structure and streamlined registration.

Specialization Program – Partners receive additional margin for establishing expertise in specific focus areas, including the mid-market and Trend Micro solutions such as Deep Security.

On-Demand Marketing Program – A dynamic online marketing tool that equips eligible partners with a user-friendly dashboard to engage customers via co-branded emails, web content and more to drive lead generation.

"Trend Micro's new and improved Deal Registration program is a winner," said Mike Nowlan, vice president sales, Arrow ECS. "It's simple and rewards our resellers for hunting for new business opportunity. This is the type of program that our Arrow enterprise partners will embrace."

For more information, please visit the Trend Micro PartnerPlus, website at http://www.trendmicro.com/us/partners/index.html. The Partner Support Team can also be reached via phone at (888) 977-4200 or email at [email protected].

To review the blog post on this topic, visit: http://blog.trendmicro.com/dont-change-the-channel-empower-instead/.

About Trend Micro
Trend Micro Incorporated, a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, businesses and governments provide layered data security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. All of our solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™ infrastructure, and are supported by over 1,200 threat experts around the globe. For more information, visit TrendMicro.com.

SOURCE Trend Micro Incorporated