Tremblant Selects Ogilvy Montréal To Reach New Heights

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Aug 01, 2011, 08:00 ET

MONTREAL, Aug. 1, 2011 /PRNewswire/ - Tremblant is proud to announce its new partnership with full-service communications agency Ogilvy Montréal, which will design ad campaigns and manage Web content for the Tremblant brand.

Tremblant seeks to consolidate and develop their brand's positioning, while increasing awareness toward its vast service offering, including skiing, accommodations, food service and cultural events. "The Tremblant brand is getting stronger and we wish to keep our momentum going, says Alain Brochu, Vice-President, Sales, Marketing and Communications at Mont Tremblant Resort. Through Ogilvy Montréal's creativity, we'll be seeing some eye-catching campaigns."

Following a selection process spanning several months and involving many renowned agencies, Tremblant finally retained the services of Ogilvy Montréal. "Ogilvy Montréal stood out by virtue of its extensive experience and the creativity it brought to bear as part of its proposal, says Alain Brochu. We are certain this collaboration will reflect the exciting challenges that will shape Tremblant's future."

According to Martin Gosselin, Vice-President, Creative at Ogilvy Montréal, the chemistry quickly became evident with Tremblant's team at the very onset of the selection process. "We are thrilled with this new partnership, since not only is Tremblant one of Québec's greatest brands, but we'll also have the opportunity to fully express our creativity on all fronts, from traditional media all the way to the Web. As they are inspiring, we are inspired and ready to join them in discovering their new direction."

About Tremblant
A subsidiary of Intrawest, Tremblant was ranked as Eastern North America's #1 ski resort by Ski Magazine for the 14^th consecutive year. A true leader in experiential resort destinations, it is renowned for both the diversity and prestige of its events, which include the International Blues Festival and 24h of Skiing. Tremblant also features 1,900 lodging units in 13 hotels, as well as 75 restaurants and boutiques across its entire site. For more information, visit tremblant.ca.

About Ogilvy Montréal
Ogilvy Montréal boasts over 85 employees offering integrated services across most disciplines in the communications field. Specific units include Ogilvy Interactive, Ogilvy Healthworld and Ogilvy Action. Ogilvy Montréal is also part of the Ogilvy & Mather Worldwide network, which operates 450 offices around the globe.

SOURCE Tremblant