Treasure X Marks The Spot For Moose Toys

REAL GOLD AND A MULTI LAYERED SURPRISE REVEAL FEATURE IN AN ALL NEW ACTION FIGURE PROPERTY

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Jul 02, 2018, 08:30 ET

LOS ANGELES, July 2, 2018 /PRNewswire/ -- Global leader in innovation, Moose Toys, today announced the release of a brand new collectible that is sure to disrupt the industry once again!

Treasure X is set to capture the imaginations of children around the world with its multi layered unboxing process complete with the ultimate surprise reveal. Fans will be entertained with superior levels of play as they dig their way through, uncovering the chance to find real gold-plated treasure.

Moose Toys, global leader in toy innovation, announces the launch of their newest collectible, Treasure X, set to capture the imaginations of children around the world with its multi layered unboxing experience, complete with the ultimate surprise reveal. Fans will be entertained with superior levels of play as they dig their way through, uncovering the chance to find real gold-plated treasure.

Kids will rip, dig and fizz their way past multiple layers to discover the secrets hidden within. Then, they will uncover one of 24 high quality, collectible action figures, each with their own distinctive weapon which they assemble and add to their collection.

Treasure X is unique in that it gives fans ten levels of adventure throughout the unboxing experience so that they truly begin playing with the toy from the moment they receive it.

"We are so excited to finally be able to share this amazing new toy with our fans," said Ronnie Frankowski, CMO at Moose Toys. "The anticipation and overwhelming interest from retailers around the world has been building since we first previewed it at this year's toy fairs."

"The launch of Treasure X shows that product development within the toy space continues to become more and more exciting and innovative. Brands are doing what they can to stand out from the crowd and we know that we have done exactly that with Treasure X," Frankowski added.

Already being touted as a potential top toy of the year, Treasure X has started to appear in early holiday gift guides around the word.

Treasure X, on sale early at Vat19.com in the US and Smyths in the UK, is coming this August to toy stores around the world! MSRP starting at $9.99 (US retail).

ABOUT MOOSE TOYS

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market! Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry. The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 400 staff and distributes to over 100 countries.

SOURCE Moose Toys