Tray e-commerce Platform Acquires SuperPay, an Electronic Payments Company

USA - English

• Latin America - español

SAO PAULO, July 27, 2011 /PRNewswire/ -- Tray (www.tray.com.br), the largest  e-commerce platform in Brazil serving an average of more than 4,500 stores, announces the acquisition of "payment gateway" SuperPay (www.superpay.com.br). In addition to the transaction, Tray reports that US$ 2 million will be invested initially for the development of new tools, integration interfaces, security, connectivity and marketing.

Tray's CEO, Walter Leandro Marques, explained that Tray, through its parent company, InventPar, acquired 80% of ERnet, creator of the SuperPay "payment gateway." Besides maintaining and improving services to existing Super Pay customers, the strategy is to extend these excellent services to Tray's clients, expanding the array of e-commerce products on the portfolio and enhance the group's professional staff.

SuperPay's management will be independent. Its CEO, Regis Freitas, an internationally renowned executive in the field of means of payments and electronic transactions, will lead the company's rapid expansion and growth. "We are in position to consolidate SuperPay as the best and most comprehensive Payment Gateway in Latin America over the next 12 months," said the executive.

The founders of SuperPay, Rogerio Gomes and Ewerton Santos, remain in the operation as Chief Technology Officer and Sales Director, respectively.

About Tray

Founded in 2003, it developed the first sales management tool for users of the Mercado Livre online auction site (NasdaqGS: MELI), created Pagamento Digital (www.pagamentodigital.com.br), the first Brazilian Payment Processing company, similar to PayPal (www.paypal.com); an EBAY (NasdaqGS: EBAY),subsidiary , subsequently sold to BuscaPe (www.buscape-inc.com).

With more than 4,500 online stores, it is the most widely used platform for companies from different segments in Brazil, covering the entire e-commerce chain: platform, marketplace, online advertising and means of payment.

More than 40,000 online businesses have already used Tray's services and more than 1.5 million people have made purchases through the its Shopping Tray http://shopping.tray.com.br/ marketplace, which receives over 70 million page views per month.

With offices in Sao Paulo, AlphaVille and Marilia, Tray has 120 professionals working in its Technology and Development, Marketing, Sales and Service, Human Resources and Administration Departments.

About SuperPay

www.superpay.com.br - A Payment Gateway that allows e-commerce sites to offer their users all existing forms of payments: credit card, bank payment slip, direct debit, recurring payments, etc. Its other distinguishing characteristics are: integration with all risk analysis solutions, exponentialization of transactional security; re-parameterization attempts, directly and/or with another acquirer; payments through different cards for a same order; one click: module that enables the use of financial data stored from previous purchases by the same user, eliminating the need for re-insertion; interaction with mobile devices, cell phones, tablets and Pin-Pad; administrative module with step-by-step information about transactions processed between the gateway and all entities involved. Furthermore, it operates globally to assist companies that wish to operate internationally.

SuperPay is located in the region of Sao Jose dos Campos, State of Sao Paulo, a leading center of technology development and excellence in Brazil. It has both a robust infra- structure and a qualified workforce to provide the best and most efficient solutions to the Electronic Means of Payment market.

Contact:
Arsenio Pagliarini, C.S.O. Tray Group
email: [email protected]
tel: +551155857856

SOURCE Tray