Travelzoo's New TV Commercial Inspires the Nation to Dance for its Vacation

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May 12, 2011, 11:34 ET

NEW YORK, May 12, 2011 /PRNewswire/ -- Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, today announced the launch of a three-week television and social media campaign designed to get the nation excited about the upcoming summer vacation season. The campaign focuses on a new television commercial featuring a rendition of the 1980s hit "Hey Mickey" by Toni Basil. The commercial showcases Travelzoo Deal Experts dancing for their vacation with the new Travelzoo Top 20® dance. The dance was created by Jennifer Hamilton, who helped choreograph or performed in more than 30 films including "Austin Powers," "Meet the Fockers," "Charlie's Angels" and "Mr. & Mrs. Smith." The commercial will air nationwide through the end of May.

Travelzoo will support the television campaign with a social media contest called "Let's Get the Nation to Dance for its Vacation." Travelzoo subscribers and travel enthusiasts can learn the Travelzoo Top 20 dance and upload their version of the dance for a chance to win a vacation deal published by Travelzoo Deal Experts. The contest will run May 12 through June 1, 2011.

"With two weeks until Memorial Day weekend, it's time to shake off the winter blues and get ready for vacation. What better way to do that than learn a new dance and pick up a deal at Travelzoo," said Shirley Tafoya, President of North America, Travelzoo. "We think this campaign is fun, upbeat and engaging. We have no doubt we'll find amazing dancers among our 23 million subscribers."

Travelzoo will spend $1.5 million on the initial television buy which includes a spot on ABC's "Dancing with the Stars" on May 16.

To view the new Travelzoo commercial and show us your best dance moves, visit www.travelzoo.com/danceforyourvacation.

About Travelzoo

Travelzoo Inc. is a global Internet media company. With more than 23 million subscribers in North America, Europe, and Asia Pacific and 23 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel, entertainment and local companies. Travelzoo Deal Experts review offers to find the best deals and confirm their true value. In Asia Pacific, Travelzoo is independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a license agreement with Travelzoo Inc.

Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect", "predict", "project", "anticipate", "believe", "estimate", "intend", "plan", "seek" and similar expressions are generally intended to identify forward-looking statements. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. Travelzoo and Top 20 are registered trademarks of Travelzoo. All other names are trademarks and/or registered trademarks of their respective owners.

Media Contact:
Christie McConnell
Travelzoo, North America
+1 (212) 484-4912
[email protected]

SOURCE Travelzoo