Travel Industry Leader Sabre Expands Teradata Database System for Marketing, Executive Reporting

SOUTHLAKE, Texas, May 27 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Sabre Holdings, a global leader in providing distribution and technology solutions for the travel industry, has expanded its multi-terabyte Teradata Active Enterprise Data Warehouse (EDW). The enterprise intelligence platform serves Sabre as an active, centralized, integrated database repository supporting many critical business intelligence solutions.  

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Among the many Sabre solutions that the Teradata system supports are SabreSonic Customer Sales and Service, focused on maximizing revenues and customer service; Customer Insight, which provides detailed customer profiles at the moment of sales interaction; Essential Analytics and Revenue Analytics, which provide visibility to specific areas of airline reservations business performance including booking and revenue trends and drivers; and the Sabre Executive Dashboard, which aggregates critical airline performance metrics and provides executives with a succinct, high-level view of the key performance areas of the airline.

"The Teradata system provides data warehousing technology enabling Sabre to create data-driven solutions like the Executive Dashboard and reporting tools for airlines, helping them to enhance their customer service capabilities and improve revenues," said Jim Barlow, senior vice president of Passenger Solutions for Sabre Airline Solutions.  "In addition, the Teradata system supports traveler-centric solutions such as the Customer Value Calculator. This will then integrate with the point-of-sale to help airlines create a personalized travel experience for their customers."

The purpose of the Executive Dashboard application is to integrate key metrics for decision makers. "It has typically been difficult for airlines to aggregate key performance metrics from various sources into one, 'at-a-glance' view that can make a measurable difference by identifying opportunities for enhancing customer service, operations and revenues," Barlow said.  "Airlines can configure their Executive Dashboard to monitor the key metrics they believe will make the biggest difference to their operations. It's a solution that can help airlines make immediate adjustments to improve their business."

Sabre's data warehouse expansion accommodates an increase in the number of system users, data types and the increasing demand for business intelligence to support Sabre solutions that help carriers make money, save money and improve customer service. "Sabre is well recognized for its solutions and services that help airlines, travel agencies, hotels and other travel and hospitality service providers to optimize profits and better understand their customers across many venues," said Alan Chow, Teradata chief customer officer. "In the heart of a complex and hyperactive global travel environment, we will continue to look for opportunities to help Sabre enhance its product portfolio. We're proud that Sabre continues to rely on Teradata to provide valuable analytical business insight and support to its growing network of customers."

About Sabre Holdings

Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations, government agencies and travel suppliers through its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, the company has approximately 9,000 employees in 59 countries and is owned by private equity firms Silver Lake Partners and TPG. More information is available at http://www.sabre-holdings.com.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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