TransPerfect's Tech Division Debuts Enhanced, AI-Powered Adobe Integration

Translations.com's GlobalLink Connect Substantially Reduces Time to Market and Costs for Adobe Experience Manager Users

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Mar 05, 2019, 10:09 ET

NEW YORK, March 5, 2019 /PRNewswire/ -- Translations.com, the technology division of TransPerfect, the world's largest provider of language and technology solutions for global business, today announced the launch of its enhanced GlobalLink Connect for Adobe Experience Manager. This announcement is a precursor to Translations.com's appearance at Adobe Summit, Adobe's digital experience conference taking place from March 26–28 in Las Vegas. Learn more about Translations.com's Adobe solution here.

Anticipating the potential for artificial intelligence to revolutionize the way businesses manage and publish multilingual content, the latest version of GlobalLink AI gives users the power to future-proof their rapidly expanding content universe by combining neural machine translation technology, machine learning translation memory, and other sophisticated proprietary technologies. When paired with GlobalLink Connect for Adobe Experience Manager, the solution saves marketers 50–70 percent time to market and costs on launching and maintaining multilingual digital experiences.

Since 2009, GlobalLink Connect for Adobe Experience Manager has provided global marketers and Adobe users with a simple, end-to-end solution for easily launching and maintaining multilingual content—all without ever leaving the platform. Nearly 100 companies rely on the solution to support their multilingual digital experiences. New customers on the solution in 2018 include Morgan Stanley, Royal Caribbean, Honeywell, GM Financial, and Western Digital, among others.

The enhanced GlobalLink Connect for Adobe Experience Manager includes such features as:

Translation workflow automation for Assets, Sites, and Adobe Campaign, the company's email and cross-channel orchestration solution
Site and content change detection
Searchable intuitive dashboard
Vanity link in-language optimization
AI-powered localization
Content fragments support
Support for non-standard Experience Manager site structures

Benefits of the integrated solution to joint customers include:

Faster connector implementation
Reduced or eliminated IT dependency
Faster deployment timelines for global content
Lower project management costs
Lower translation costs

Phil Shawe, President and CEO of Translations.com, stated, "Artificial intelligence is playing an increasing role in guiding marketing and localization strategies. The integration of Adobe Marketing Cloud with GlobalLink Connect and GlobalLink AI makes it simple for Adobe users to deliver consistent digital experiences for their customers in any language."

"Adobe continually seeks out partners eager to help our customers innovate and extract the greatest possible value out of their investment in our solutions," said Cody Crnkovich, Head of Platform Partners and Strategy at Adobe. "Throughout our partnership, Translations.com has continued to help our shared customers find new and interesting ways to scale how they launch and maintain multilingual digital experiences. It is no surprise to see that they have harnessed artificial intelligence to help marketers reach new markets faster than ever before."

About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry's only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touchpoints and channels—all while accelerating business growth. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.

About TransPerfect
TransPerfect is the world's largest provider of language services and technology solutions for global business. From offices in over 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ TransPerfect's GlobalLink® Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.

About Translations.com
Translations.com is the world's largest provider of enterprise localization services and technology solutions. From offices in over 90 cities on six continents, Translations.com offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ Translations.com's GlobalLink^® Product Suite to simplify the management of multilingual content. Translations.com is part of the TransPerfect family of companies, with global headquarters in New York and regional headquarters in London and Hong Kong. For more information, please visit www.translations.com.