TransMedia Group to Wage Publicity War Against Hunger, and Extreme Poverty in West African Nation, Ivory Coast
MIAMI, Jan. 23, 2012 /PRNewswire/ -- The International Agro-Alliance (www.interagroalliance.org) has enlisted TransMedia Group to wage a publicity war against hunger and extreme poverty in the West African nation, Ivory Coast.
TransMedia (www.transmediagroup.com) said its publicity will help to raise awareness of the plight of 800,000 Ivory Coast citizens who fled their once war-torn, ravaged homeland where "now peace reigns and a better life is possible," said TransMedia Group's CEO Tom Madden.
TransMedia's publicity also will help the Miami-based nonprofit IAA to raise funds needed to repatriate thousands of Ivory Coast refugees so they will return home to find food, housing, education and jobs, said Chef Kone Abdoulaye, founder and president of the International Agro-Alliance, Inc. headquartered in Miami.
"It won't take a lot of funding to get us started," he said. "Just $28,000 buys two tractors that will help to grow food and provide jobs for many of the war victims of the western region of the Cote d'Ivoire."
"Once these poor, suffering people are able to subsist from their own labors in the fertile fields of our country, they'll send their children to school and sell surplus food in marketplaces, which in turn feeds others, provides jobs and revs the economy," he added.
Chef Kone, who was executive chef at the Blue Door at the Delano and ran one of the top restaurants at the Waldorf Astoria, said his organization selected TransMedia Group because of its many successful publicity campaigns on behalf of charities, from the MS. Foundation in Florida to City of Hope in California. Chef Kone also was executive chef at the Key Largo Hotel and Beach Club (LXR) and was Chef De Cuisine Regatta Bar and Grill, and exec chef and head of food service at Sheraton Brikell Miami. He now heads International Agro-Alliance, a nonprofit dedicated to reducing hunger and poverty in the Ivory Coast, his native country.
About TransMedia Group
TransMedia is an international, multi-lingual firm serving clients worldwide since 1981. The firm has offices in Boca Raton, London and Sal Paulo. For more information about International Agro-Alliance, contact Oksana Voinych ([email protected]).
CONTACT: Oksana Voinych
561-750-9800 x232
SOURCE TransMedia Group
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