TransMedia Group To Reach New PR Heights With 'Two Story Lori' As International Firm's New Vice President of Public Relations

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Jul 28, 2014, 08:56 ET

BOCA RATON, Fla., July 28, 2014 /PRNewswire/ -- Things are looking up at one of America's leading international PR firms, TransMedia Group, where popular South Florida radio personality "Two Story Lori" was named Vice President of Public Relations.

The attractive, energetic and personable six-foot DJ/MC and vocalist Lori McQuestion will personally oversee a number of PR accounts at the steadily rising PR firm based in downtown Boca Raton, where it serves clients worldwide.

Before joining TransMedia, Lori, known as Two Story Lori for her imposing height, reported traffic mornings on Power 96 (96.5 FM) and 790/The Ticket and filled in on CBS-4.

"Two Story Lori's fans will still catch her singing evenings at local venues," said TransMedia CEO Tom Madden who was pretty high up himself at NBC and ABC television networks before starting his award-winning PR firm in New York City and then relocating it to Florida.

In addition to solo performances, Lori is also half of the Fire and Ice singing duo and occasionally performs with entertainer Ronnie Davis. She also sings with Manhattan Harmony.

"And if you're a sports fan, chances are you'll hear Lori sing the national anthem for the Miami Marlins throughout the season," said Adrienne Mazzone, TransMedia's Vice President of Arts and Entertainment.

"As a highly-requested MC and DJ, Lori is also forever busy with weddings, parties and other celebratory events. She also donates her time and services to local charities such as Friends Forever Pet Rescue and Multiple Sclerosis Foundation. Lori lives in Pompano Beach with her husband Rich and their precocious cat Chloe," said Mazzone.

"With radio today reaching 244 million Americans each week in their car, at work, on their smartphone or tablet, we're lucky to have a radio talent like Lori on our publicity team," said Madden

"With Two Story Lori, we'll be able to offer our clients great outlets for their radio audio, which is great multimedia content. Now we'll be able to use our clients' sound bites and interviews to keep the conversation going online," said Madden.

According to Madden, Lori's engaging personality and her two stories of charm will help TransMedia clients to:

* Run customized, award-winning radio campaigns
* Reach target audiences and markets
* Verify usage results
* Benefit from expert production and multi-media content

Media contact: Adrienne Mazzone 561-750-9800 x2270; [email protected].

SOURCE TransMedia Group