TransMedia Group to Publicize U.S. Launch of Altitude International's Revolutionary Altitude Chambers for Enhanced Athletic Performance Training Designed to Help Level the Playing Field in Sports
BOCA RATON, Fla., Sept. 17, 2018 /PRNewswire/ -- Altitude International Inc. has retained TransMedia Group to launch a national PR campaign introducing altitude chamber training for enhanced athletic performance designed to level the playing field in sports.
"Our publicity will introduce Altitude International's simulated altitude chambers and share the adaptive physiological benefits athletes receive by training at a simulated high altitude environment regardless where they are," said Tom Madden, CEO of TransMedia Group.
The PR campaign will highlight how training with reduced available oxygen, similar to what occurs at high altitudes, produces remarkable and documented improvements in performance that can only be replicated by training at actual high altitudes.
The campaign will include testimonials from athletes who've experienced the benefits of altitude training and will focus on Altitude's first altitude chamber being installed at Tulane University, the first US University to adopt Altitude International's high-altitude training for its athletes.
Publicity will show how Altitude International's revolutionary chambers will enhance college athletic programs, professional sports teams, gyms, physical rehabilitation centers, Olympic training facilities and more.
"Altitude International's customized chambers enable athletes to train in a managed environment with precise oxygen content, producing more red blood cells, increased capillary density and muscle mass and improved oxygen efficiency, thus providing athletes with higher performance and endurance capabilities," said JB Frost, Chief Operating Officer of Altitude International Inc. ([email protected]).
Altitude International uses technology through a licensing agreement with Sporting Edge UK, an established brand in the U.K. that has been used internationally at some of the world's most prestigious and demanding locations. This technology has not been available until now in the United States and includes the simultaneous and precise control of temperature and humidity, as well as simulated altitude.
Altitude International was retained by Tulane University to design and install an altitude chamber training facility for enhanced performance training of their athletes.
About TransMedia Group
TransMedia Group is an award-winning international public relations and marketing firm serving clients worldwide since 1981.
For more information about Altitude International Inc., contact Danielle Stoecker 561-750-9800 x2220; [email protected].
SOURCE TransMedia Group
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