TransMedia Group To Cook Up 'Kosher Kool' Publicity in U.S. For Israel's Master Chef Michal Ansky

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Dec 01, 2014, 02:06 ET

BOCA RATON, Fla., Dec. 1, 2014 /PRNewswire/ -- TransMedia Group said it will serve up a variety of courses of publicity for one of Israel's most famous chefs, Michal Ansky.

Michal is bringing her culinary and TV hosting talents to America, starting with opening a Kosher fresh market in Manhattan, said TransMedia Group CEO Tom Madden (www.transmediagroup.com).

"Our publicity will focus on Michal's exuberant message that eating Kosher food today is a cool and sexy thing to do not just for Jews, but for all Americans who want to trust what they put into their stomachs," said Madden.

TransMedia said it is in discussions with producers and television networks about developing a television show in America for Michal, who is already a huge TV celebrity in Israel.

"Michal sees a Gen K or generation kosher emerging in America that she plans to lead in more delicious directions," said Madden.

"Kosher is becoming almost au courant as Americans, as both Jews and non-Jews, want more and more to trust the source of their food and have faith in its purity and origin," said Michal.

Rubicon Business Group Ltd. In Tel Aviv, which represents Michal, said it retained TransMedia Group not only because of the firm's strong background in food and beverage publicity, but its close ties to television producers.

Amir Bramly, an entrepreneur and businessman, is the founder of the Rubicon Business Group, which has offices in Tel-Aviv and New York and controls dozens of companies and funds with an annual business cycle of hundreds of millions of dollars.

About TransMedia Group

TransMedia Group is a multi-lingual, full-service International PR firm serving clients worldwide since 1981.

Media contact: Julianna Corso 561-750-9800 x2160; [email protected].

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SOURCE TransMedia Group