TransMedia Group Hired to Heat Up Publicity for Launch of Powerful Fruit and Vegetable Vitality Drink Bikram Balance® in Partnership With Bikram Yoga
BOCA RATON, Fla., Jan. 2, 2012 /PRNewswire/ -- Bikram Balance® has retained TransMedia Group to publicize its launch of the world's most powerful and complete fruit and vegetable vitality drink (www.bikrambalance.com).
TransMedia said its publicity will highlight Bikram Balance® providing the anti-oxidant power of 15-plus servings of fruits and vegetables in each powdered scoop mixed with eight ounces of cold water, making it one of the most energizing and rejuvenating all-natural dietary supplements. This opportunity was recognized through Brand In Entertainment (www.brand-inentertainment.com), a premier brand integration firm.
"This is not only one of the most wholesome vitality drinks ever developed, but yoga lovers and consumers everywhere will find it tastes great," said TransMedia's CEO Tom Madden.
TransMedia (www.transmediagroup.com) plans to fire up publicity for Bikram Balance® later this month with a goal toward creating maximum awareness of one of Bikram's flagship products through traditional, as well as social media reaching Bikram studios and hundreds of thousands of Bikram's dedicated yoga and hot yoga followers and enthusiasts nationwide.
"We're so pleased to have the opportunity to work with Bikram Balance®. This is an exceptional product backed by scientific research and groundbreaking clinical studies," said Louise Canuto, TransMedia's Director of Public Relations. "There is nothing not to like about Bikram Balance® and we'll be resourceful and assertive in spreading the message about its energizing and unique nutritional power."
"Bikram Balance® is not just the perfect fruit and vegetable drink for dedicated Bikram followers, but for anyone who wants to jump start their day, so eventually it will go beyond the yoga industry and carry the celebrated Bikram name and legend into retail," Madden said. "This product promotes regeneration, improves performance and enhances muscle development. In addition, it is also used by the recreational athletes and busy individuals burning on all cylinders to help sustain and boost energy, burn fat, and more."
"Everyone knows that one of the biggest names in yoga is Bikram-Choudhury, the most respected living Yoga Guru. He is the founder of hot yoga, which takes place in 105 degree Fahrenheit temperatures, helping to flush away waste products and toxins through the circulatory and respiratory system. Bikram Balance® is the perfect drink to hydrate, alkalize and energize you after any session of yoga," Canuto said.
CONTACT: Louise Canuto
[email protected]
561-750-9800 ext 217
SOURCE TransMedia Group
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