TransMedia Group Chosen By Largest U.S. Olympic Training Site, L.A. School of Gymnastics

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Nov 12, 2013, 07:18 ET

BOCA RATON, Fla., Nov. 12, 2013 /PRNewswire/ -- The Los Angeles School of Gymnastics (LASG) www.lagymnastics.com, the number one U.S. training ground for Olympic gymnasts, has hired TransMedia Group to manage public relations and social media. TransMedia Group will support the sprawling gymnastics instruction facility, which has produced several Olympians and internationally-ranked athletes, and LASG's Academy Director, renowned gymnast and Olympic coach Tanya Berenson.

TransMedia Group will create a program of awareness not only for the gymnastic champions produced by LASG under Tanya Berenson's tutelage, but also for Tanya's dedication to preserving LASG as a center for teaching gymnastic skills to children and adults of all skill levels. TransMedia will educate parents and athletes about Tanya's belief in the lifelong benefits of gymnastic disciplines for physical fitness, socialization skills and confidence.

As part of its program, TransMedia will provide public relations support for the Los Angeles School of Gymnastic's annual L.A. Lights Tournament of Champions, the nation's largest and most prestigious gymnastics event. The competition, sanctioned by the International Gymnastics Federation (IGF), attracts hundreds of top gymnastic champions from around the world as well as thousands of spectators. The event will bring together 22 countries at the Los Angeles School of Gymnastics in January, and TransMedia will embark on a global campaign to educate and inform spectators and the local community about this stellar athletic showcase.

"TransMedia is delighted to represent Tanya Berenson and reveal how she trains champions at LASG -- including Tanya's protege Heather Chan, who she is grooming for the 2016 Olympic Games.

"We're especially excited to be involved in the Los Angeles School of Gymnastics L.A. Lights, where the world's finest gymnasts compete on the way to their Olympic dreams alongside Olympic medal-winners," said Tom Madden, CEO of TransMedia Group.

About TransMedia Group
TransMedia Group is a full-service, multilingual public relations firm serving clients worldwide since 1981. The firm is based in Boca Raton, FL and has offices in New York and London.

Contact: Alex Flugel 561-750-9800 ext 230
[email protected]

SOURCE TransMedia Group