Transitions Optical Taps DDB New York as Global Agency of Record

News provided by

Jan 21, 2011, 04:34 ET

NEW YORK, Jan. 21, 2011 /PRNewswire/ -- DDB Worldwide announced today that Transitions Optical Inc. has named DDB New York its global agency of record, following a review. The appointment of DDB follows the company's July hire of Chief Marketing Officer Alexis Cardona.

Transitions Optical offers the most advanced photochromic technology globally and its Transitions® lenses are the #1-recommended photochromic lenses worldwide. The company is driven by innovation to support the advancement of healthy sight and adaptive eyewear for consumers, and to provide its partners with the tools and programs their businesses need to thrive.

"In our search for an ongoing strategic partner, DDB impressed us with its strong track record of differentiated and strategically grounded creative for widely varied audiences and customer touch points," said Cardona.

"The DDB team immediately demonstrated a deep understanding of the complexity of our business and of the professional, trade, social and digital landscape, while revealing precisely the type of consumer and eye care professional insights that will allow us to hit the ground running. I can't wait to see what we can accomplish together."

DDB New York has been tasked with developing integrated global marketing communications that maximize Transitions' purchase intent and conversion globally, drive engagement and increase recommendation from eye care professionals.

"This is a unique opportunity to create communications for a client that is willing to enthusiastically embrace change in order to build brand equity and momentum," said Peter Hempel, CEO of DDB New York. "From the moment we began speaking with Transitions Optical, we knew that the marketing team was looking for something game-changing, and we're excited to work with them to grow not only the brand, but the business in every market they serve."

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the world's most awarded networks for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, Eurobest Network of the Year, Campaign Asia-Pacific Creative Network of the Year and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. We believe that creativity is the most powerful force in business, allowing us to develop ideas that people want to play with, participate in and pass along. We call this Social Creativity. DDB Worldwide is part of Omnicom Group Inc. (OMC).

SOURCE DDB Worldwide