TransFirst Announces Availability of EMV®Application from Ingenico Group

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May 20, 2015, 04:28 ET

HAUPPAUGE, N.Y., May 20, 2015 /PRNewswire/ -- TransFirst^®, a leading provider of transaction processing services, announced that EMV^® payment acceptance through Ingenico Group EMV capable terminals is now possible with the availability of TransFirst's EMV capable applications.

EMV is the global standard for payment processing technology, and it's coming to the U.S. EMV uses an integrated chip embedded in the card to hold all the cardholder information previously stored on the magnetic stripe, and more. And it contains advanced security technology that can help reduce data fraud!

"Getting the terminal ready to process chip cards is only a small part of the process," said Steve Cadden, President and COO. "TransFirst continues to make significant advancements, leading the way through the increasing demand for enhancements and innovation in the payments landscape, helping our merchants to reap the benefits." He continued, "Collaborating with Ingenico Group provides TransFirst merchants secure, fast methods of payments, supporting multiple ways of conducting payments seamlessly. Together we can provide industry-leading expertise in EMV and Near Field Communication (NFC), enabling TransFirst to be among the first processors to be certified for Apple Pay™."

"We're pleased that TransFirst chose Ingenico Group to bring their first EMV enabled application to their customers," said Bernie Frey, SVP, Acquirer Sales Ingenico Group, North America. "With increased security concerns and the EMV liability shift deadline approaching, Ingenico Group has a long history of implementing EMV-certified solutions that merchants feel confident using to enhance their security strategy."

EMV is the global standard for credit and debit payment cards based on chip card technology. Globally issuers are including chips in bank cards and merchants are moving to EMV-compliant terminals to increase security and reduce fraud resulting from counterfeit, lost and stolen cards.
A driving force for change is the Payment Card Industry (PCI) liability shift, which takes place on October 1, 2015, that directly affects acquirers, issuers and merchants. By this date, the party — either the issuer or merchant — that does not support EMV, assumes liability for counterfeit card transactions.

EMV is a registered trademark in the U.S. and other countries, and is a unregistered trademark in other countries, owned by EMVCo.

About TransFirst, LLC
A leading provider of secure transaction processing services and payment enabling technologies offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers' unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we can help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has operations facilities in Aurora, Colorado; Broomfield, Colorado; Franklin, Tennessee; and Dallas, Texas. For additional information, please call 800.745.2659 or visit www.TransFirst.com.

About Ingenico Group
Ingenico Group (Euronext: FR0000125346 - ING) is the global leader in seamless payment, providing smart, trusted and secure solutions to empower commerce across all channels, in-store, online and mobile. With the world's largest payment acceptance network, we deliver secure payment solutions with a local, national and international scope. We are the trusted world-class partner for financial institutions and retailers, from small merchants to several of the world's best known global brands. Our solutions enable merchants to simplify payment and deliver their brand promise. Learn more at www.ingenico.com or twitter.com/ingenico.

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SOURCE TransFirst, LLC