TRAFFIQ Launches Mobile Media Calculator

NEW YORK, May 16, 2011 /PRNewswire/ -- TRAFFIQ®, the digital media workflow platform, today announced the launch of its new TRAFFIQ Mobile Media Calculator, a mobile application that puts powerful digital media planning tools right in the palm of your hand. Now available for iPhone, iPad and Android, TRAFFIQ's Mobile Media Calculator enables media planners and buyers to easily solve for various media calculations, including:

• Impression amounts, based on campaign budget and pricing methodology
• Key Performance Indicators: Determine the metrics needed to be successful on a campaign based on budget, click-through rate, CPM, CPC, or CPA goals
• Net vs. Gross: Quickly convert rates from net to gross, and vice versa

"Our mission at TRAFFIQ is to empower planners with great technology that helps them be more successful," said Chris O'Hara, SVP, Sales and Marketing, TRAFFIQ.  "We designed the Mobile Media Calculator to take some of the pain out of digital media analytics, and easily show the path to performance."

The Media Calculator eliminates the time-consuming and tedious work of manual, spreadsheet-based data analysis with built-in, error-proof calculation templates to solve for all types of campaigns. For improved campaign planning, the TRAFFIQ Mobile Media Calculator supports what-if scenario forecasting based on total campaign budget or KPI goals. Based on the values entered, the app generates a table of target goals for various performance scenarios.

"TRAFFIQ's mission is to make the low-value tasks involved in digital media, such as billing and reconciliation, easier so that agencies can focus on their clients. This fun and free resource reflects that sentiment," added Jamie Bernheim, TRAFFIQ's Senior Marketing Manager.

TRAFFIQ's free Mobile Media Calculator is available now for iPhone, iPad and Android platforms at www.traffiq.com, or by searching TRAFFIQ at the iTunes Store and Android Market. The BlackBerry version is coming soon.

About TRAFFIQ

TRAFFIQ is a web-based media management platform built for advertisers. Our workflow solution streamlines the digital media planning and buying process. With hundreds of agencies and direct advertisers on our demand side, and over 2,500 of the Web's best sites providing inventory on our supply side, TRAFFIQ's marketplace is where agencies and advertisers transact in an open, transparent, environment while maintaining total deal point control. Not a network. Not an exchange. TRAFFIQ is the smarter way to plan and buy digital media. For more information, contact us at [email protected].

SOURCE TRAFFIQ