TRAFFIQ Adds Advanced Functionality in July

Private Marketplaces

TRAFFIQ's new Private Marketplace functionality enables agencies to work directly with specific inventory providers—whether or not they sell within the current TRAFFIQ Marketplace, and assign their own sales representative. Previously, advertisers would be restricted to working with the 3,000 plus vendors within the TRAFFIQ Marketplace, and utilize a specific sales representative assigned to the Marketplace. The new "Private Marketplace" functionality gives approved users the ability to set up any publisher in the system, and invite them into the RFP process (or simply import a media buy directly into the platform). This functionality ensures that even small, regional publishers or narrowly focused B2B sites can be easily bought with the TRAFFIQ interface, and gives agencies an unlimited amount of choice.

Finance Management

Also new to TRAFFIQ is the ability for users to set how different fees appear to their clients within the platform, which is especially important to registered agencies. Agencies can choose to expose data and platform management fees separately to clients, to wrap those expenses into the media cost, and also manage their margins. Fees are managed on a campaign-by-campaign basis, reflecting the varying fees an agency may have for different clients and campaigns. Now, automatically generated client reports may be sent without the agency having to modify fees, based on their markup, saving time and streamlining the reporting cycle.

Multiple User Permissions

TRAFFIQ now offers agencies the ability to set multiple user permissions, so that managers can assign specific advertisers to specific individuals or teams within an agency. Multiple levels of permissioning gives managers the ability to set an individual user's level of platform access, depending on the need, making the TRAFFIQ platform more scalable for large agencies with multiple clients and buying groups.