Traffic Spike: Dunkin' Donuts Brings Rob Gronkowski To Waze As Newest Celebrity Voice Option
New England Hometown Favorite to Lend his Voice to Users in New England and Nationwide
CANTON, Mass., Aug. 31, 2015 /PRNewswire/ -- Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, is bringing local fan favorite to Waze, the crowd-sourced traffic and navigation app. As part of Dunkin' Donuts' partnership with Waze, the brand has arranged for football star Rob Gronkowski to be the latest free celebrity voice to help users across New England and the United States tackle any drive with turn-by-turn directions.
Beginning today, Waze users can select Gronkowski's voice to help them make it to their destination as quickly and easily as Gronk running unblocked to the end zone. In addition to providing directions and traffic conditions, Gronkowski will also remind users about Dunkin' Donuts locations along the way where they can keep themselves running with the brand's famous coffee, beverages and sandwiches, including Dunkin' Donuts' new Tailgater Sandwich. The latest addition to Dunkin' Donuts' all-day lineup features egg, reduced fat cheddar cheese and juicy split smoked sausage topped with fire-roasted peppers and grilled onion mix and Ancho Chipotle sauce on an oven-toasted French Roll.
Rob Gronkowski signed a two year contract with Dunkin' Donuts earlier this year. According to Patty Healy, Field Marketing Director, New England Region at Dunkin' Brands, "Rob Gronkowski's outgoing personality and humor is a perfect fit for a celebrity voice guide for Waze. We are excited to bring Rob's voice to Waze users for an entertaining ride to their destination, with perhaps a stop at Dunkin' Donuts along the way."
After typing in their destination address, Waze users can drive with the app open on their phone to navigate to their end destination, and can also contribute traffic and other road data, share road reports on accidents, or any other hazards along the way, helping to give other users in the area a 'heads-up' about what's to come. Waze has more than 50 million worldwide users and is available for free in more than 30 languages on iOS and Android platforms.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,400 restaurants in 39 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About Waze
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today's maps. Waze is home to the world's largest network of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from more than 50 million of users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. To download the free Waze app for iOS or Android, visit http://www.waze.com.
Contact:
Bonnie Taylor
RF|Binder for Dunkin' Donuts
781-559-0447
[email protected]
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SOURCE Dunkin' Donuts
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