Traditional Medicinals® Organic Mother's Milk® Tea Launches Online Breastfeeding Resource in Honor of World Breastfeeding Week August 1-7, 2010

Organic Mother's Milk Tea Continues Support for New and Expecting Mothers Through Lactation Expert, New Website and Partnership with Leading Breastfeeding Organizations

News provided by

Traditional Medicinals

Jul 28, 2010, 10:10 ET

SEBASTOPOL, Calif., July 28 /PRNewswire/ -- In honor of World Breastfeeding Week, August 1-7, 2010, Traditional Medicinals®, the leader in medicinal teas(1), has launched MothersMilk.com - an online breastfeeding resource for new mothers. The new website, www.MothersMilkTea.com provides helpful tips for nursing mothers, articles on breastfeeding techniques, instructional videos for nursing mothers, and the newest information from a panel of experts.

(Photo: http://photos.prnewswire.com/prnh/20100728/NY39598 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100728/NY39598 )

The Mother's Milk website also includes deeper product information about its best selling Organic Mother's Milk tea which has been trusted for over 35 years by nursing mothers and recommended by lactation consultants(2) to promote healthy lactation. This European based formula, more popular today than ever, is a traditional formula of anise, fennel and coriander used for centuries. There are over 4 million babies born each year(3) in the U.S., and of these babies, over 70% are being breastfed(4). More new moms are breastfeeding as studies continue to show that the antibodies in breast milk help boost babies' immune systems(5).

As part of a mission to support breastfeeding, Traditional Medicinals has partnered with International Board Certified Lactation Consultant and Certified Nurse Midwife, Shari Criso. Criso has spent the past 20 years working with couples throughout their pregnancy, birth and transition into new parenthood and has personally delivered over 600 babies. Criso is the first in a panel of experts providing content for the Mother's Milk website and sharing her experiences with Mother's Milk tea.

Criso is excited to offer her expertise with Organic Mother's Milk saying, "I highly recommend Organic Mother's Milk tea to my clients. It not only helps to promote healthy lactation, but creates a special moment between mother and baby. I have been recommending this product for decades and trust its formula and quality."

Traditional Medicinals also continues to partner with well known breastfeeding organizations such as La Leche League, Childbirth and Postpartum Professional Association (CAPPA), and the International Lactation Consultant Association (ILCA) to help promote and support breastfeeding among mothers. Traditional Medicinals also partners with the Cottonwood Kids program, offering over 350,000 samples of Mother's Milk tea to new mothers in hospitals across the country, revolutionizing the post-delivery care package a mother receives upon hospital release.

Please visit the new website at www.MothersMilkTea.com.

About Traditional Medicinals

Providing the highest quality herbal products since 1974, Traditional Medicinals incorporates the art of traditional herbal formulating with the most modern scientific methods of quality control. Some of its best selling medicinal herbal teas include Organic Smooth Move®, Organic Throat Coat® and Organic Mother's Milk® along with specialty women's teas like PMS tea®, Organic Pregnancy® tea, and Female Toner®. The company uses pharmacopoeial grade herbs and is committed to the scientific study of their products, including rigorous quality control testing, following Good Manufacturing Practices (GMP) and sponsoring clinical research. Traditional Medicinals is an employee owned solar powered tea company; committed to using socially and sustainably harvested herbs. The company sources Organic, Fair Trade Certified™ and FairWild® Certified herbs and supports collector communities all over the world . Products can be found in health and natural food stores, nutritional shops, grocery supermarkets and drug stores throughout the United States and Canada as well as in the U.K. and the Netherlands. For more information about Traditional Medicinals, please visit www.TraditionalMedicinals.com.

(1) SPINS/AC Nielsen Grocery and HNF Total US 52 Weeks Ending 2010-June-12 Branded Bag Tea Medicinal Tea by Brand

(2) Over 850 lactation consultants participate in our professionals sampling program

(3) BabyCenter.Com: http://www.babycenter.com/0_22-surprising-facts-about-birth-in-the-united-states_1372273.bc

(4) Center for Disease Control. http://www.cdc.gov/breastfeeding/pdf/2009BreastfeedingReportCard.pdf

(5) Mayo Clinic. http://www.mayoclinic.com/health/breast-feeding/pr00003

SOURCE Traditional Medicinals