Trada Enhances Global Payment and Compliance Processes Using Tipalti's SaaS Solution

Leading Paid Search Marketplace Reduces Risks, Eliminates Manual Processing with Tipalti's Global Payment Engine

News provided by

Apr 02, 2013, 11:13 ET

AGOURA HILLS, Calif., April 2, 2013 /PRNewswire/ -- Trada, the world's first performance-based paid search marketplace, has partnered with Tipalti to optimize its global payment processes and streamline compliance. Tipalti, which provides a way for companies that use global crowdsourcing to quickly, affordably pay suppliers in 190 countries, enables Trada to fund its team of paid search experts worldwide and ensure compliance with Office of Foreign Assets Control (OFAC) regulations as it scales up to meet growing client demand. With Tipalti, Trada has eliminated time-consuming manual data entry and check-signing tasks while automating tax and payment reconciliation functions.

Trada offers groundbreaking performance-based paid search services to its global client base, assigning paid search experts from around the world to manage online marketing campaigns by matching experts with clients according to industry and marketing experience. Trada makes hundreds of payments each month to its global team. Before implementing the Tipalti solution, Trada found that making mass payments worldwide and complying with OFAC regulations was becoming more time-consuming and burdensome as the company expanded its network.

"Before we partnered with Tipalti, our process was to produce monthly reports, load the numbers into QuickBooks, print and manually sign checks," said Matt Harada, Vice President of Finance & Analysis at Trada. "We wanted to offer PayPal as well as ACH payments, but it was a tracking nightmare to maintain spreadsheets, match the numbers with various reports and deal with version control issues. When we looked for a better solution, we found Tipalti."

Working with Tipalti gives Trada an affordable, comprehensive SaaS solution that the company deployed by embedding a single line of code on its website. The company pays tens of thousands of dollars per month using PayPal and ACH channels, and working with Tipalti has enabled Trada to automate and streamline the payment process, from payee registration to payment and tax compliance, eliminating hours of manual processing each month and ensuring OFAC compliance. This gives Trada the ability to scale more quickly to meet growing demand.

"Trada sets the industry standard for online paid search with a team of highly specialized campaign optimizers," noted Tipalti founder and CEO Chen Amit. "For the past 9 months, we've been helping Trada streamline their payment process and look forward to continue delivering an efficient, cost-effective, and compliant solution as they ramp up their global operations."

Find out more about Trada by visiting www.trada.com. To learn more about Tipalti, please visit www.tipalti.com.

About Trada
The Trada Paid Search Marketplace helps mid-sized companies advertise on Google and Yahoo/Bing. Trada's performance-based model assigns teams of highly specialized PPC experts to advertiser campaigns, who perform buildout, research and optimization and compete to beat the advertiser's goals. The diversity of thinking within a PPC expert team allows advertisers to reach new markets, A/B test ad copy and strategies, and increase ROI. Trada's model is particularly suited to the unique requirements of a mid-market advertiser, who needs to scale paid search in a sophisticated way, but often does not have the time or in-house expertise to do so.

About Tipalti
Tipalti's Software as a Service (SaaS) allows affiliate, advertising, monetization, crowdsourcing and crowd-funding networks to streamline payments to developers, contributors, publishers and affiliates. Tipalti supports a large number of payment methods per country, disburses payments in local currencies, handles tax-reporting requirements and fulfills the required screening of payees. For more information, visit www.tipalti.com.

SOURCE Tipalti