tracx Named to Inaugural CRN Big Data 100

NEW YORK, April 22, 2013 /PRNewswire/ -- tracx, a leading social media software platform that takes social out of its silo and brings its value to the whole enterprise, announced it has been named to UBM Tech Channel's CRN 2013 Big Data 100 list.  The inaugural list recognizes innovative technology vendors that offer products and services to help businesses manage "Big Data" – the rapidly increasing volume, speed and variety of information being generated today.  The list covers three categories: business analytics, data management, infrastructure and services.  Vendors on this list are industry stalwarts leveraging their products and services to meet the Big Data challenge, as well as a wave of startups developing a new generation of products to help businesses address their Big Data needs.

(Logo: http://photos.prnewswire.com/prnh/20121108/NY07649LOGO-b)

Tracx is a unified social intelligence software platform with powerful tools that take social out of its silo and leverage its power across the enterprise – from marketing to customer services, sales, product, customer insights and even HR.  With tracx, enterprises can better manage, share and extract actionable insights, threats and opportunities from the social web – all in real time.  Combining social monitoring, publishing and engagement; deep social analytics and reporting, and the ability to identify sales leads on social networks, tracx provides the most comprehensive, robust and scalable social 'big data' platform for the modern enterprise.

"The 2013 Big Data 100 list recognizes vendors that have shown a dedication to the innovation and advancement of today's Big Data services, and have evolved to meet the needs of today's business leaders," said Kelley Damore, Senior Vice President and Editorial Director, CRN.  "Companies need technologies that not only help them process and manage all that data, but also offer market insights.  The Big Data 100 vendors set themselves apart with the cutting edge products and services that provide significant growth opportunities for solution providers to build their business and effectively compete in today's information economy."

Selected by CRN's editorial staff, the CRN 2013 Big Data 100 list is featured in the April issue of CRN Magazine and will be featured online at www.crn.com.

"As the popularity and use of social media continue to grow exponentially each year, enterprises are challenged with managing all that social big data in a way that drives real business value – this is where tracx comes in," said Eran Gilad, CEO of tracx.  "We're focused on helping enterprises not only manage, but also make sense of all that social information to drive revenue and make better business decisions.  We're delighted that tracx has been recognized as an innovation leader in the inaugural CRN 2013 Big Data 100 list."

See tracx featured in this CRN 2013 Big Data 100 slideshow.

About tracx

Tracx is a 360-degree social media management and analytics software platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web – in real time. More information about tracx is available at: www.tracx.com. Follow us on Twitter @tracx or visit our blog.

About UBM Tech Channel www.ubmchannel.com)

UBM Tech Channel, a UBM company, is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at: www.ubmchannel.com.

UBM llc (www.ubm.com)

UBM llc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

SOURCE tracx

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