NEW YORK, Aug. 13, 2013 /PRNewswire/ -- tracx, the leading social enterprise platform that enables brands to manage, analyze and monetize their business, announced today that it has hired industry veteran Pedro Laboy to lead company strategy.
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Pedro Laboy joins tracx as its Chief Strategy Officer chartered with driving the company's overall business strategy, leading its global business development team and overseeing marketing.
Pedro joins a company operating in one of the fastest growing areas of the enterprise software space, experiencing rapid growth in every major region.
A business strategist with over 20 years of experience with a deep understanding of digital marketing, social media and data analytics, Pedro's ability to identify and understand both short and long term market trends brings tremendous value to tracx.
"I'm very excited to have Pedro on board in this highly strategic role," said Eran Gilad, CEO of tracx. "tracx operates in a highly dynamic market space and is at a critical inflection point where both the right business strategy and key strategic partnerships are paramount to fuel our next stage of growth. Pedro brings years of experience in the social sphere and will be instrumental in shaping and driving our market leadership in the year to come."
Before joining tracx, Pedro was President at Attention, one of the worlds top social media agencies. Prior to Attention, he was founder and chief strategist at Brand Nexus, a social business consultancy. Over his 20-year career he has held similar positions at companies such as Landor Associates, G2 Worldwide Group, and ACA Software Ltd. Pedro also worked as an economist and statistician for the U.S. Bureau of Labor Statistics.
Pedro has published articles and is a frequent speaker at major conferences on the topics of social media, digital technologies, and marketing analytics. He earned an MA in international economics from George Mason University and an MBA from the Ecole Nationale des Ponts et Chaussees in Paris, France.
About tracx
tracx is a next generation social enterprise platform that enables brands to manage, analyze and monetize their business. tracx is headquartered in NYC with offices in London and Tel-Aviv, and has more than 300 customers worldwide. More information about tracx is available at: www.tracx.com. Follow us on Twitter @tracx and visit our blog.
Editorial contact:
Erin Collopy, tracx: [email protected], 646-448-5313
SOURCE tracx
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