Tracey Sameyah Joins Lancer Skincare, LLC As CEO

Sameyah Will Oversee Brand Growth Through Major Global Expansion

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Dec 16, 2014, 11:30 ET

NEW YORK, Dec. 16, 2014 /PRNewswire/ -- Tracey Sameyah joins Lancer Skincare, LLC as Chief Executive Officer reporting directly to Founder and Visionary, Dr. Harold A. Lancer MD FAAD.

Ms. Sameyah has a proven track record in brand building and strategic growth, holding previous positions at Dermalogica as U.S. General Manager and Murad as President, of Murad Inclusive Health division.

Based in Los Angeles, Sameyah will be responsible for providing the overall vision and strategic leadership to ensure sustained and profitable growth. Sameyah will manage all aspects of the multi-channel business encompassing retail, wholesale, and E-commerce. While continuing to drive growth in the existing business, she will be deeply involved in expanding and building all of Lancer Skincare's channels of distribution on both a domestic and international basis.

"The Lancer Skincare brand is poised for tremendous growth globally. The intention is to build upon the current momentum and positive earnings growth," says Sameyah.

"The under pinning of the Lancer Skincare brand is unparalleled, given that Dr. Lancer is still a practicing dermatologist responsible for some of the most notable celebrities world wide. The revolutionary science behind the formulations, his legendary Lancer Method, the success of his first book 'Younger', and finally the only brand with these key assets that can also straddle luxury," added Sameyah.

About Dr. Harold Lancer
Dr. Harold Lancer has been a trusted resource to some of the world's most famous celebrities and beautiful people for the last 30 years at his Beverly Hills-based dermatology practice. Since obtaining his medical doctorate from the University of California, San Diego and completing his dermatology residency at Harvard Medical School, Dr. Lancer has been practicing in his board certified dermatology clinic since 1983. With Lancer Skincare, Dr. Lancer has created a product range to match his skincare philosophy and treatment protocols. The Lancer Method—a simple three step routine of exfoliating, cleansing, and nourishing skin—delivers visible and dramatic improvements in skin tone, texture, and appearance, often within a few days and named the world famous phrase "The Lancer Glow."

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SOURCE Lancer Skincare, LLC