TPN Builds Team in Bentonville, Ark., Office; Led by John Meyer as Managing Director

BENTONVILLE, Ark., Feb. 25, 2014 /PRNewswire/ -- Dynamic retail marketing agency TPN is expanding its team in Bentonville, Ark., spearheaded by the addition of John Meyer to lead the office as managing director, in addition to hiring Eleonora Lawson as account supervisor and Courtney Dobb as account executive.

Meyer brings senior-level experience in shopper marketing, new product development and a proven track record of successful go-to-market merchandising strategies for CPG companies. A 12-year resident of the Bentonville area, he specializes in Walmart business strategy and retail activation, and in understanding the barriers and drivers that shoppers experience. 

For TPN, Meyer will lead the growing team in its focus to deliver dynamic retail marketing for existing Walmart business, as well as focusing on generating new business opportunities for the agency.

"John's leadership and roots within the Bentonville community are a tremendous asset for TPN as we focus on helping brands succeed at the nation's largest retailer," said Sharon Love, TPN chief executive officer. "John intimately understands the needs of retailers of all sizes and how to create executable programs that not only appeal to Walmart, but will deliver a strong return on investment."

Before coming to TPN, John was senior vice president of Integrated Marketing at AMG, the marketing division of Acosta Sales & Marketing. There, he led the Bentonville office servicing clients such as Starbucks, Georgia Pacific, Heinz, and Pinnacle Foods. Prior to AMG, Meyer was managing director of the Bentonville office at Omnicom agency, TracyLocke.

"I have all the respect in the world for Walmart – what they do, how they go to market and how they help their suppliers succeed," said Meyer. "I look forward to working with the talented TPN team to build a stronger presence in Bentonville, and applying TPN's dynamic retail strategies with Walmart and CPG clients."

Like Meyer, Lawson and Dobbs also joined TPN from Integrated Marketing at AMG.

About TPN
TPN is a dynamic retail marketing agency with a proven history for organizing change and inspiring connection in today's on-demand retail environment. TPN's Modal Dialog™ ensures success in dynamic retail, first by identifying a target's retail mode of behavior and then by creating content in sync with those modes. Fueled by a commitment to delivering 'Commerce with Imagination' for global brands such as Bank of America, PepsiCo and 7-Eleven, TPN is celebrating three decades of growth. 

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE TPN

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED